Intoxicake NYC Launches Facebook Store

MANHATTAN, N.Y. - June 27, 2013 - PRLog -- Intoxicake NYC partnered with Moonfruit Web Developers to create a seamless shopping experience for current and potential consumers where they can browse through the cupcake company's wild variety of adult and kid-friendly desserts, add them to the Facebook-tailored “shopping cart,” select the mode of receiving their products-whether through pick-up, delivery or shipping- and finally purchase them through Intoxicake NYC’s 3^rd party payment handler, PayPal. The new roll-out will signify a major improvement for the cupcake company whose self-proclaimed mission is to “find ways to spur cutting-edge innovation in product development, presentation and delivery.”

The new Store App also gives Facebook fans the ability to “like” and “share” Intoxicake NYC products with their own individual networks, encouraging interaction and dialogue between the company and the general public. As highlighted by Intoxicake NYC brand owner, Ashleigh Fitzwilliam “our goal is to maximize our presence online being that we are not a brick and mortar establishment. Our Facebook Store roll-out is somewhat like a franchise where our products are not only sold at our flagship destination, intoxicakenyc.com but are also available for purchase on the Intoxicake NYC fan page. It’s all about traveling to your customers and this store allows us to meet them where they spend 85% of their time.” Intoxicake NYC’s Store App is available for use immediately and will remain a staple in the company’s retail culture going forward. This new concept is set to take ordering cupcakes online to uncharted heights and represents an innovative way for the micro-cupcakery to explore online-based commerce in addition to engaging with current and prospective buyers.

As a medium to expand the cupcake brand's online presence, Intoxicake NYC's internal marketing team, The Brand Social Agency (brandsocialagency.com) launched a rigorous SEO-based campaign that laced relevant and highly competitive keywords within the company's web language, and created media coverage relative to those keywords. This in turn, resulted in Intoxicake NYC ranking in the number one spot for multiple highly searched phrases, above its competitors - Sprinkles Cupcakes, Crumbs Bakeshop and Baked By Melissa. The primary goal was to generate maximum organic exposure for the brand.
In similar fashion, Intoxicake NYC's Facebook Store App is fueled by a concept to expand consumer platforms, engagement, and productivity.

Customers can use the company's new application by visiting Intoxicake NYC's Facebook Fan Page which can be found at  www.facebook.com/intoxicakeclients and clicking on  the "Shop Intoxicake" button located directly under the company's cover photo.