For Avani Skin Care, Volt Marketing Inc. devised a customized presentation that would be presented to members of the public interested in dermatologically proven products. The focus of the campaign was offering presentations of each product in the range, allowing consumers to see for themselves how effective it was. It's a technique that has worked very well, with units sold rising dramatically since the promotion went into full swing.
Meanwhile, Whip It, the concentrated formula, has also enjoyed success in shopping areas with high footfall. The product, which is able to remove stubborn stains as well as unpleasant odors, has benefitted from long-term customers who return to purchase further bottles for family and friends, in addition to refills. One of the benefits that customers have enjoyed about shopping with Volt Marketing Inc.'s friendly representatives is how they can get all of the information needed about the product at the point of purchase.
A loyal customer who had purchased a bottle of Whip-It for her home, said, "Some great products out there often slip past my radar. Whip-It was one of them until now.”
She added, "Volt Marketing's representatives are excellent because they're friendly and help me to make an informed decision about my purchase. They choose products that would be useful, and give me facts about the items I'm considering in a balanced way. If I was a businessperson, I'd be using this type of promotion a lot more – this is more beneficial to me than TV or radio commercials."
Volt Marketing Inc.: Listening to Consumer Needs
It's important to listen to the needs and wishes of the consumer when promoting certain products. This is why Volt Marketing Inc. continues to keep track of developments in consumer behavior. One recent development, as reported by the Conference Board, a research group that specializes in reports on consumer confidence, is that finally consumer confidence levels are on the rise. Since April 2013, the index rose to 76.20 from 69, which indicates they’re feeling more confident about the health of the American economy, and therefore are more interested in parting with their hard-earned income on premium products like those that Volt Marketing Inc. represents.
Speaking on this change in attitude, Johnphilip Macalaguin added, "It's quite an interesting development, but one's that quite natural given how much the economy has improved of late. We can tap into this increased confidence using out proven direct sales and marketing techniques. Our methods don’t just allow customers to see and feel the products that they are considering to buy; they also give them the chance to learn more about the company that manufactures the goods and services, the practices they use, and their ethical code so that they can make an informed decision they can really feel confident about.
"Every representative at Volt Marketing is given full training on the features and background of the product for this reason, and it indicates just how seriously we take the expectations of our customers."
Volt Marketing Inc. on Researching Customer Behavior
We also make the effort to perform a detailed analysis of our campaigns, and determine how customer behavior affects performance. Our research suggests that members of the public love to see and feel the products on offer, and feel satisfaction when they get a product at a low price. That's why we have sample items that they can try out for themselves, and introductory offers which ensure that our prices are cheaper than what’s on the Internet and other stores.
Communication with representatives is also important. Our research shows that customers like having a friendly face to talk to during their shopping experience. The more conversations that shoppers have with a team member, the likelier it is that they will proceed to make a purchase. We create an environment where the public feels welcome, and confident to ask any questions that they may have about the product.
Understanding this behavior, and carefully monitoring the success rates of the customized campaigns delivered for clients, is at the core of Volt Marketing Inc.'s sales and marketing campaigns.
Macalaguin added, "The more you understand about consumers, and the motivation for buying a product in the first place, the easier it is to motivate yourself to achieve more. Soon, you begin to realize the features of a product that are capturing the attention of the public, or the elements of the campaign that are turning heads. From here, it's easy to expand and replicate this winning strategy in more territories where there is a high footfall of shoppers with disposable income."
About Volt Marketing Inc.
Volt Marketing Inc. is a company that focuses on sales and marketing. We work in the interests of both our clients and customers. For businesses with a product to sell, we devise memorable campaigns and promotions that attract members of the public with money to spend. The representation of our team also means strong interaction with potential customers, offering contact and communication in a way that linear forms of advertising such as newspapers and TV can't provide. From here, we establish well-known brands for these products, meaning that purchases are soon made organically without the need for publicity.
There's only one expectation that our customers have of the products we represent: quality. That's why we treat customer care as one of our highest priorities. Without the encouragement and support of the public, we wouldn't be in business. That’s why cosmetics with all-natural ingredients, innovative health supplements, delicious food and high-quality sound equipment are the types of products you'll find being endorsed by Volt Marketing Inc. No two campaigns are the same, and the unique, non-generic approach that we adopt in the sales and marketing industry has gained us many admirers, and set us apart from our rivals.