Innovating Competition collaborated with GlaxoSmithKline

June 26, 2013 - PRLog -- which partnered with GlaxoSmithKline (GSK) to generate ideas and business plan on GSK’s existing and future marketed products especially on respiratory or oncology diseases areas.

The top three teams received a learning time with the senior executives in the GSK’s Global headquarters in London while the winning team rewarded with £2500 money.

Before being shortlisted for a ‘Dragon-den’ style panel, six students in a group had to write a report on their innovation and make a five minute film.  The panel includes Phil Golz, Head of Commercial Innovation; Augusto Villanueva, Oncology Market Leader; Luke Robinson, Oncology Marketing Director, all from GSK, and healthcare entrepreneur Matt Jameson-Evans, CMO of Health Unlocked and Julian Birkinshaw, Professor of Strategy and Entrepreneurship.

After the competition, there are different responses from professors and students at the school and the director of GSK.

"This collaboration emphasises our objective of delivering education that is managerially relevant, it broadens students' interests towards industries beyond their traditional starting point, which is often financial services, and it reinforces one of London Business School's aims of 'London experience, with world impact’." said Lourdes Sosa, Assistant Professor of Strategy and Entrepreneurship and the academic director of the course

Kamila Sharifullina, a current MiM student, said: "The project was especially challenging as no one in our team had extensive previous experience in the medical arena. As a result, after spending long hours working on the case, discussing different perspectives and merging our ideas, we have not only plunged into a completely new area and learnt to effectively work in an unknown environment, but also improved the group dynamics, overcome the initial rigidities and attained a smooth communication process within the group".

"It’s been a fantastic and rewarding experience working with London Business School and the MiM students. 　It was inspiring to see the variety of high quality ideas that were generated and it feels great to contribute to student learning in strategy and healthcare." said Phil Golz, Head of Commercial Innovation, GlaxoSmithKline

Fiona Lennoxsmith, Masters in Management Programme Director, London Business School, said: "This is the first time we’ve rolled out a project like this with a major multinational company.　 Not only have students been given the opportunity to apply their theoretical knowledge to real, complex data and to engage with the needs of patients and medical staff, they have also been able to practise real world skills: team-working under pressure, commercial research and data analysis, and presenting complex information in a variety of spoken and written formats".　

For more information about London Business School's Entreprenuership programmes, visit: http://www.london.edu/programmes/executiveeducation/finan...