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Follow on Google News | New App Makes Your Active Life Social: ActivesideBonus Twist: Creator of facebook’s LIKE Button, Jared Morgenstern, is Advisor
By: ActiveSide FIXING THE PROBLEM: WHAT NO ONE ELSE OFFERS Fundamentally, ActiveSide gives users a whole new base of people they might not personally know, but have fun connecting with because of common activities. But beyond that, the ActiveSide app fixes a common problem for active people: not everyone feels comfortable posting to facebook or twitter about their active lifestyle. Those without very active friends worry they’ll look like a braggart; others don’t want to give details uninteresting to people not in their sport. “Everyone seems to be building a fitness utility these days - and that’s great. But they are not effectively addressing the social component that keeps everyday active people motivated and interested,” ABOUT JARED MORGENSTERN ActiveSide is proud to be advised by Jared Morgenstern, the former facebook Product Manager behind facebook’s LIKE button. This is Jared’s first project since leaving facebook in 2012. He was Product Manager for growth, ads, payments, usernames, games, and gifts, and was a major force in creating new monetization products at Facebook. ABOUT THE COMPANY ActiveSide is the result of an evolution of digital platforms by some Vegas-based guys who love being active. In 2007, they developed Tennis Habitat, a match-making hub for tennis players in Vegas. In 2009, Playersync was born: a website and mobile app matching players based on location, sport, and skill level. Soon it became clear Playersync’s users wanted more social involvement, so ActiveSide launched in 2013. CONTACT CEO Scott Giovanni is available for interviews. Corina Kellam, PR Manager Telephone: 702.758.3809 media@ActiveSide.com www.ActiveSide.com End
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