Parisleaf Promotes Believe Dance Concert

GAINESVILLE, Fla. - June 25, 2013 - PRLog -- Amber Salo is a dance instructor for Treasure Coast High School in Port Saint Lucie, FL. Annually, the school hosts Believe, a dance showcase that shows the student’s skill through intricately choreographed dance pieces. As Believe continues to grow, the production that goes into the promotion organically grows as a result. When it comes to promotion, the importance of design is not lost on Salo.  Believe 2013 chose the Wonders of the World as their theme and awarded Parisleaf complete creative freedom.

         Salo invests so heavily in the promotion of her high school dance concert to increase ticket sales and to provide students with an incentive to work hard, so that they may be selected as a featured dancer on the promotional materials. Salo says, “I feel that highlighting the students is most important. They must be held to the highest expectations and given strong opportunistic challenges so they understand how beautiful and impactful they can be.  With the students being the forefront of the dance concert’s theme and publicity, it creates a more engaging and personal experience for everyone involved, from dancers and their parents, to the 2,300 plus audience members.”

         When beginning the project, Parisleaf wanted to find a theme that would help unite the imagery and story of the natural and historical Wonders of the World.  Upon reflection, Parisleaf discovered that the uniting ingredient connecting each one of these landmarks or natural wonders is the human element.  We are in essence, connected by these places, these events, and these stories.  

         Our team took a dualistic approach to this project, creating two images for each wonder. For the initial concept, the team depicted the Wonder through vivid, artistic representation, with each individual dancer personifying the Wonder.  The second approach explored a more abstract representation, combining cultural elements and imagery associated with the Wonder.  This binary approach sought to evoke two different responses in the viewer.  The first was meant to inspire curiosity and awe, just like the landmarks do.  The second concept was meant to educate and instill a deeper understanding of the Wonder and the integral human connection.

         While the technical aspects of this project were fascinating, both for Parisleaf and for Salo’s team, Parisleaf felt that that real treasure was the opportunity to create a multifaceted work of art, that also happened to fit perfectly with Salo’s promotional needs.  This work of art was part gorgeous video experience, part all-day photo shoot, part countless sleepless nights of illustration and concept creation, and part unique design and printing of promotional materials, including posters, programs and tickets.  

         The promotion was a success. For each of the three nights, the auditorium sold all 800 tickets. Next year, Salo plans to have four showings, with the knowledge that the promotional materials can sell mass quantities of tickets.