Honda launches new 110cc DREAM NEO

INDORE, India - June 24, 2013 - PRLog -- Honda launches new 110cc DREAM NEO under ‘Dream’ series Rewrites commuter Mass motorcycles equation in Bihar

•   ‘Most Affordable’ 2Wheeler ever from Honda in India
•   At 74 kmpl, Dream Neo gives ‘Highest Fuel Efficiency’ too!
•   With Dream series, HMSI aims over 150% growth in 100-110cc mass segment

Patna, June 24, 2013: Eyeing exponential growth of its business in India, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today unveiled the much awaited second ‘Dream Series mass motorcycle’– the 110cc DREAM NEO. To stamp its presence in motorcycle segment, Honda expanded its product portfolio further in the 100-110cc mass segment which commands a lion’s share of nearly 50% in Indian 2Wheeler market.

To break the clutter of “Me too” motorcycles in this segment, DREAM NEO from Honda caters to the needs of the Indian mass model riders who now aspire for an expression of individual identity believing strongly in themselves as “Apni Film ka Superstar”. They desire their dream bike to deliver best in class mileage having star features in a limited budget.

DREAM NEO is ‘Most Affordable and Most Fuel Efficient 2Wheeler’ to be launched by Honda ever in India. With its high fuel efficiency of 74kmpl*1, high power and torque while incorporating best-in-class performance and revolutionary Honda Eco Technology, DREAM NEO guarantees a dream ride every time.

Talking about Honda’s strategic direction, Mr. Y. S. Guleria, Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said “DREAM NEO is Honda’s next big leap towards creating deep inroads into the Indian commuter segment. Our newly opened Technical centre comprising of R&D, Engineering, Purchase & Quality team, overcame the challenge of improving Mileage and meeting the competitive price point. Backed by our new product launches & network expansion, Honda aims to grow over 150% in 100-110cc motorcycle segment YoY. Overall, we are confident of customer demand for Honda 2Wheelers and eye 43% growth with 39.3 lac unit sales in FY’14.”

Elaborating on Dream Neo, Mr. Vivek Taluja, Regional Sales Head – East Region, Honda Motorcycle & Scooter India Pvt. Ltd., said “Creating a new paradigm in mass mobility, DREAM NEO is Honda’s Most Affordable and Most Fuel Efficient 2Wheeler ever in India. While DREAM NEO is loaded with attractive & best in class features like Top Mileage of 74 kmpl*, it is being delivered at a truly aggressive pricing to delight Indian customers. Finally DREAM NEO is a package which is hard to resist by 100-110cc mass segment motorcycle customers”.

In the heart of DREAM NEO is the superior refined 110cc air-cooled 4 Stroke SI Honda engine. Delivering an astonishing fuel efficiency of 74kmpl *, DREAM NEO is Honda’s Most Fuel Efficient 2Wheeler in India.

In India, this is the first motorcycle based on revolutionary Honda Eco Technology (HET). HET combines improved piston and combustion chamber design with the help of squish band which increases compression ratio and fuel efficiency of Dream Neo. With Intelligent Ignition Control as per the load conditions, ideal combustion is attained leading to improved power output & efficiency.

On the performance front, DREAM NEO generates highest peak power of 6.15KW (8.25 BHP) @7500 RPM and Best in class torque of 8.63Nm@5500 RPM in low as well as high rpm range. DREAM NEO leaves competition way behind when it comes to initial and overtaking acceleration.

In keeping with the sensibilities of target customers, DREAM NEO has a utility oriented mature design. The vibrant dual tone graphic stickers on fuel tank & side panels coupled with the aerodynamic front cowl, trendy diamond shape front headlight, and realistic meter console with white circular design, elegant all black six spoke alloy wheels, sleek silencer and bright tail light highlight the subtle yet attractive style of DREAM NEO.

DREAM NEO has been specially developed for Indian customers. DREAM NEO’s Long Comfortable Seat, long front & rear suspension stroke and upright sitting posture make it the best choice for fatigue free daily commuting. Its wider handle turning angle results in an incredibly small turning radius of making it a Dream to ride in congested traffic & narrow lanes. The extended wheelbase of 1258mm maximises top speed stability while the unique 5 step adjustable rear suspension provides maximum comfort for rider and pillion. Further, Dream Neo’s high ground clearance of 179mm and lightweight Single tube diamond frame translates to stress free natural riding even in the worst of road conditions.
The tubeless tyres (except Kick Drum spoke), maintenance free battery and viscous air filter in DREAM NEO significantly increase the reliability of Honda’s latest mass motorcycle offering.
DREAM NEO will be available in three variants –
•   Self / Drum / Alloy with tubeless tyre
•   Kick / Drum / Alloy with tubeless tyre
•   Kick / Drum / Spoke with tuff-up tube.

Making rider the asli superstar, DREAM NEO comes in 6 dual tone colors- Black & Red stripe, Black & Violet Stripes, Force Silver Metallic, Monsoon Grey Metallic, Midnight Blue Metallic and Alpha Red Metallic.

Showcasing the next leap in technology and features, Dream Neo will rewrite the commuter Mass motorcycle equations with its attractive price starting Rs. 44,000 (Ex-Showroom, Patna).

HMSI in Bihar:
The 2Wheeler industry in Bihar is rapidly growing and today contributes 3% to total 2Wheeler sales in India. As the ‘Fastest Growing 2Wheeler Company in both Bihar and pan-India’ – Honda grew an overwhelming 51% compared to average 2Wheeler industry growth of 8% in FY12-13 (YoY basis).  Honda meets the expectations of customers in Bihar with its 48 sales and service outlets and aims to aggressively expand its reach by adding 33 new outlets to serve its customer faster.

Media Contact :
Atul Malikram
atul@atulmalikram.in