Chevy Teams with DreamWorks for New Animated Film “Turbo”

This upcoming movie features a cartoon version of a high performance Chevy Camaro.
 
 
2013 Chevy Camaro 2LT
2013 Chevy Camaro 2LT
ELGIN, Ill. - June 21, 2013 - PRLog -- Biggers Chevy is excited to announce that General Motors Company has collaborated with the expert graphic designers at DreamWorks Animation SKG Inc. during the production of this summer’s upcoming movie “Turbo,” which is scheduled for box office release on July 17, 2013.

“Turbo” is a film about a snail that against all odds becomes fast and decides that he wants to compete in the Indianapolis 500 after crossing paths with a race-ready Chevy Camaro (http://www.biggerschevy.com/new-inventory/camaro/). In order to help give a genuine look and feel of a genuine Indy Car and auto-racing setting, Chevy’s design department worked with the filmmakers on designing the look of the animated Camaro as well as the other IndyCars that viewers will see throughout the film, which are equipped with Chevy racing engines.

Chevrolet’s decision to become involved with a children’s film that focuses on Indy Car racing couldn’t have come at a better time, as Chevy recently secured the top spot in the 97th Indianapolis 500. In addition to this big win by Chevy racer Tony Kanaan, Chevy also took the second, third, and fourth spots in the race thanks to the brilliant driving of Carlos Munoz, Ryan Hunter-Reay, and Marco Andretti. In all, Chevy drivers took seven of the top ten spots in the 2013 Indy 500.

The move to become involved with the design of “Turbo” shows a marked departure for the automaker from the typical placement of brands into films, which are more of the live-action variety. Unlike other children’s animated films like “Cars,” “Turbo” will feature name brand Chevy vehicles throughout the film. This allows General Motors to bring the excitement and enthusiasm of Chevy vehicles to a whole new generation.

In order to bring more attention to the film and their part in it, Chevy has built a replica of the original Camaro racer that is featured in the movie. As a part of this promotion, Chevy will showcase the film and the car through television, print and online advertising, as well as social media marketing and dealer promotions.

Drivers and children alike who are interested in seeing the 2013 Chevy Camaro or any vehicles in the 2013 Chevy model lineup (http://www.biggerschevy.com/new-inventory/) that are featured in “Turbo” can check them out for themselves at Biggers Chevy, located at 1385 East Chicago Street in Elgin, Illinois.
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