Catchi becomes first Certified Partner for Visual Website Optimizer in New Zealand

June 16, 2013 - PRLog -- An Auckland based Digital Marketing consultancy firm has become the first company in New Zealand to be awarded Certified Partner for “Visual Website Optimizer” created by Delhi based software company “Wingify”. The software is used by thousands of companies around the world and enables them to run website conversion tests to determine which test situation yields the highest results. This puts Catchi in a leading position in the rapid growing Conversion Rate Optimization industry in New Zealand.

“We are excited to add this tool to the suite of advanced testing tools we work with to help our clients boost their website performance.” states Cornelis Boertjens, Managing Director of Catchi. “One of the unique aspects of tools like Visual Website Optimizer is that we can run tests in a live environment without having to make direct changes to the actual site. The software enables us to set up test variables in a controlled design environment which we can then test against the current page (control page) in terms of conversion. When setting up the tests we split the live traffic equally for each variation after which the visitor actions will show us exactly which of the different variables gives the highest conversion. Statistics don’t lie and we’ve now found a way to utilize them to get the maximum performance out of our clients’ websites. ”

With their unique specialist focus on Conversion Rate Optimization, Catchi responds to a fast growing demand of small, medium sized and large companies for a more systematic, quantitative approach to Website Optimization. Catchi works with clients such as IAG, Air New Zealand, NZ Lotteries, Jennian Homes, Ocean Swim Series and Telecom which have already started to see the huge advantages of this approach, one of which is that its success rate is measurable and results are based on the browsing behaviour and direct actions of their actual visitors. By teaming up with Catchi they have started a path towards incorporating CRO as a key discipline within their overall digital marketing strategy. Though still a niche area, Conversion Rate Optimization is foreseen to be a mainstream approach within the next three years; one certainly worth following closely.

Catchi is an Auckland based Digital Marketing agency focused on helping its wide range of clients to turn more of their website visitors into quality leads and sales leading to a better return on their existing traffic and online marketing campaigns. They use a unique 5 step approach to optimization covering various site elements that influence conversion rates. Their well received services include website assessments, website consultancy projects, website testing protocol development, Education: Traffic Conversion Pro- a home study course teaching the basics of website optimization, Full day course on CRO. The Catchi website can be viewed at http://www.catchi.co.nz