BlaineTurner Advertising Staff Earn Google AdWords Certification

June 14, 2013 - PRLog -- Blaine Turner Advertising

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BlaineTurner Advertising staff earn Google AdWords Certification

(MORGANTOWN, W.VA., June 14, 2013) BlaineTurner Advertising online media strategist Sarah Swartz and Rick Gatrell, senior Web developer and designer, have both earned the Google AdWords Individual Qualification with specialization in Search Advertising, a globally recognized certification that demonstrates advanced knowledge and best practices of Google AdWords. The certification ensures BTA’s proficiency in Google account management including expert knowledge of the latest AdWords’ features and functions.

At BTA, Swartz provides national, regional and local clients with strategic counsel on selecting search terms that will bring their organization or business to the top of Google’s search results. She has a proven track record for increasing traffic, conversions, and ROI for clients in highly competitive markets. By adhering strictly to SEO “best practices,” Swartz has been able to improve client conversions and achieve top rankings consistently. Her Google certification can be viewed at https://adwords.google.com/professionals/profile/ind?id=0....

“It’s no secret that the Internet and Google have drastically changed the advertising landscape,” said Swartz. “Paid search and search engine optimization are growing fields that our clients recognize as an area where they need to invest. My role at the agency is to fully understand the outlets and options available in search, and ultimately make smart recommendations for BTA’s clients.”

Gatrell, who first became a Google AdWord Certified Professional in 2010, re-tested to demonstrate proficiency and tactical knowledge in managing client AdWords accounts and campaigns. He has been working as a full-time search engine marketing analyst at BTA for more than nine years. His Google certification can be viewed at https://adwords.google.com/professionals/profile/ind?id=0....

"Having the AdWords certification is important to a good number of clients and agencies who want to know their campaigns are being managed by someone who is committed to staying up-to-date and educated about Google's paid advertising program," said Gatrell.

Delbert Royce, BTA vice president adds, “Once an individual has received certification, they are managing client accounts with the full support and backing of Google.  This is a big step for BTA and an enormous benefit to our clients.”

About BTA

BTA is an integrated marketing communications agency that specializes in strategic communications and brand advertising for clients’ online, print, tradeshow, and broadcast needs. The agency’s unique expertise in Web marketing is beneficial to companies that want to leverage the full power of the Internet. The agency’s services include SEO, Web site development, Pay-Per-Click advertising, and social media management. Established in 1986, BTA has decades of marketing experience in healthcare, tourism, heavy construction and energy. For more information visit www.blaineturner.com.