TBK Consult Offers Complimentary International Expansion Readiness Review at Microsoft WPC July 2013

KLAMPENBORG, Denmark - June 14, 2013 - PRLog -- This year Microsoft’s annual Worldwide Partner Conference will attract more than 16,000 partners from all over the world making it is an excellent opportunity to build relationships which can accelerate software companies’ international expansion. However, while international opportunities are vast, without a proven approach, ad-hoc expansion can lead to strategic missteps, delays and unnecessary expense.

Therefore, TBK Consult is offering a complimentary readiness review that will assess software companies’ fundamentals for international expansion. The review covers issues such as:

·       Attractiveness of a solution to new markets

·       Credibility of the solution for new markets

·       Competing with established vendors in new markets

·       Ability to execute effectively

This review will identify any gaps and TBK Consult will provide recommendations on how to address them based on best practices developed from assisting Microsoft ISVs with similar challenges.

Contact Senior TBK Consult consultants Steen Helmer (http://www.linkedin.com/in/steenhelmer) and Paul Solski (http://www.linkedin.com/in/paulsolski) via LinkedIn, or WPC Connect (http://www.digitalwpc.com/WPC2013/WPCConnect/)    

Steen Helmer, based in Denmark, is a board member of the Danish & EMEA IAMCP and an Executive Partner at TBK Consult. Steen has more than 25 years of experience working as an executive and owner in the partner channel and the past 6 years as management consultant helping Microsoft partners to grow through development of their go-to-market strategies and execute on these.

Paul Solski, based in Seattle, is a board member of the Seattle IAMCP and an Associate Partner at TBK Consult. Paul has over 30 year experience in strategy and international business development and a background of having worked at Microsoft, HP, Compaq and Intel.