Small businesses get one-click 30-day marketing report with Signal’s snapshot tool

CHICAGO - June 13, 2013 - PRLog -- Small businesses often have to rely on more than one software platform to get an accurate view of their subscriber growth and customer engagement over the many marketing channels available. Signal (www.signalhq.com), a cloud-based, cross-channel marketing platform focused on small to medium-sized businesses, today released a snapshot report that makes it easy for business owners to get a one-click view of their subscriber growth, attrition, and engagement over a 30-day period for email, SMS, Twitter and Facebook.

The snapshot report displays important email metrics, such as subscriber growth, opt-out rate, click-through rate and unsubscribes over 30 days, SMS metrics, including list growth and opt-outs, and detailed fan and follower growth for Twitter and Facebook.

The marketing analytics charts are interactive and users can scroll over to see day-by-day changes. With this detailed, hover-over reporting tool, users can view social engagement such as mentions, likes and retweets, as well as unfollows, making it easy to pinpoint subscriber and follower drop-off and marketing content that lead to attrition. Similarly, users can see which content was successful with subscribers and followers and tweak future marketing messages for greater engagement.

“If your posts are connecting,” says Signal CEO Jeff Judge, “you should see a nice bump in fans over time. We give you the tools to help you gauge what's working and what's not.”

ABOUT SIGNAL

Signal is a web-based, all-in-one marketing hub for businesses to manage email, text, social media and digital promotions from a single dashboard. Plans start at $10/month. The company is based in Chicago. http://www.signalhq.com