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Follow on Google News | Integrating Product Value throughout the Pharmaceutical Clinical Development ProcessBy: Arrowhead Publishers The shifting face of the pharmaceutical industry has necessitated a new view and process for launching products. Transparency of value must be at the forefront of communication in this changing environment. Moreover, realistic value information should be clearly stated throughout the launch phases. Ensuring compliance in all aspects of this can be challenging. Because of this, limited healthcare dollars are forcing all biopharmaceutical developers to invest in a strong market access strategy early on in the development process. In this presentation, entitled Evidence Continuum for Demonstrating Real World Value & Bridging the Gap Between Real World Effectiveness & Clinical Trial Data she will provide background on the rising demand for health outcomes evidence. She will also outline a model for bridging the gap between clinical trial & real world effectiveness and discuss how to build an evidence continuum. Finally, she will provide details of an early stakeholders engagement model. The Pharmaceutical Market Access Pricing and Reimbursement Conference (www.pharmamarketaccessconference.com) is a leading forum for pharmaceutical professionals to engage in meaningful discussions aimed at meeting the increasing challenges facing developers of biopharmaceutical products today. Attendees of this event come from a variety of pharmacy associated industries including: government, venture capital, academia, and insurance. The event offers attendees an opportunity to discuss and strategize new ways to bring products to market in the changing pharmaceutical environment. End
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