“Going Tradigital: Social Media Made Easy for Insurance Agents” Shows How to Use Social Media

FRIENDSWOOD, Texas - June 10, 2013 - PRLog -- How would you like to browse through your Facebook News Feed and see that a friend is shopping for home insurance?  Or post a video about the value of life insurance only to earn $10,000 in commission the very next day from a family who watched that video and immediately called for an appointment?  Would you be interested in experiencing a double digit increase in retention?  That can be possible when you use social media to deepen relationships and position your agency brand as a community leader in the minds of your clients.

Social media is a new marketing opportunity that has developed out of the growth of the internet into our everyday lives.  However, the growth of direct writers through the use of the internet has presented the challenge to prove our value and worth to clients and prospects, and fight the direct writers’ attempt to commoditize insurance.  The time has come to turn the tables and win back our clients using the same technology that direct writers use to try to take away our clients—the power of the internet.

With social media bolstering your marketing efforts, you will be able to successfully execute the five elements of a growing insurance agency:

Increase prospecting and sales
Improve customer retention and cross sales
Increase customer service
Gain referrals
Humanize your agency brand.

It doesn’t matter how much time you’ve spent in the past on the internet. Our goal is to make this new medium for marketing totally accessible to you so that you can enjoy the success it can bring.

“Going Tradigital” can be pre-ordered now on Amazon.com.  The book retails for $19.95.  For more information, please visit www.GoingTradigital.com or www.facebook.com/GoingTradigital..

About the Authors

Nadeem Damani graduated from the University of Texas in 1993 with a BBA in Marketing.  He has been an Insurance Agent with Farmers Insurance since 2002. His agency is located in Stafford, Texas. His accomplishments and awards include seven-time Championship designation, eleven-time Topper Club attendee and one time Million Dollar Round Table qualification. In 2005, Nadeem Damani was number one in the company out of 16,000 Agents in writing term life policies. Damani has been actively using Social Media for the last four years to build his insurance business. He speaks at various company events regarding his Social Media strategy. He has over 40,000 connections in various Social Media networks including Twitter, Facebook and G+.  

Angela Johnson obtained a BA in Literature in 1996 from University of Houston-Clear Lake.  After working in mid-level management with a major phone company, she started her career as a Farmers Insurance Agent.  Angela started a scratch agency in 2005 and currently has 3,800 PIF.  She has achieved Topper Club and Championship multiple times and is a member of President’s Council.  Angela has been honored to address her fellow Agents at many events including Town Hall, Topper Club, South Texas Mega Conferences and many social media seminars around the country.  Although she began using Social Media solely to keep tabs on her daughter, she quickly embraced it as a way to build relationships with long lost friends and then as a way to make new ones.