Woodruff takes on the first installment of a multi-platform franchise dealing with a non-religious demon mythology; more akin to Harry Potter or Lord of the Rings than Constantine. He teams with first-time producing partners, and creators of the world, Brian Lubocki & Michael Hayes, who made a splash at last year’s Cannes Film Festival with the promotional footage of their franchise Fire City (http://www.FireCity.com)
Touted as a non-studio made franchise, the filmmakers potentially take on big budgeted tent-poles, though there hasn’t been any horror franchises as of late, unless you count the endless run of remakes. Not since the Saw franchise, which was well within the studio system and packaged by CAA, have we seen a fresh new take on horror that promises to keep us entertained for more than just a sequel or two if we’re lucky.
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