Narrative Marketing’s Second Impression

WELLINGTON, New Zealand - June 8, 2013 - PRLog -- In online advertising we talk in terms of impressions of an ad. According to wiki it’s the measure of the number of times an ad is displayed. In MobileAdApp Narrative Marketing, as an advertiser you are presented with two opportunities to make an impression. The first one is in the conventional manner defined, when a link to your site or store is embedded in the narrative or story. And now there’s the all-important Second Impression, metaphorically speaking—the lasting impression—that’s made on the audience.

Online, buying is to an extent impulsive and that’s fine, but what about your brand? And the brand’s image, personality and ultimately the value and perception of what’s arguably your most valuable asset?

MobileAdApp Narrative Marketing gives advertisers the best of both worlds. It sells your product like no other copy can, and, it extols the values, virtues, and qualities of your brand at the same time. This is made possible via a well thought out plotline and dynamic characters in the narrative for lucent results and maximum return on every marketing dollar spent.

The GUIOPERA an online serial and medium for MobileAdApp Narrative Marketing is a vehicle tailored for NM. It is the narrative, also known as the bed or platform and catalyst for the magic to happen. GUIOPERA an acronym for Graphical User Interface Opera is online marketing’s answer to Television’s serial dramas and soap. Native to the online, the GUIOPERA’s text only format with links to multimedia is a rich narrative distributed frequently in short chapters to entertain an audience on the run. Whilst the GUIOPERA uses themes and characters developed at www.etfiction.com as a basis for its storyline, its aim is to supply instant gratification. It satisfies the reader’s need to know what happens next in the on-going saga, quickly and leaves the audience hanging and wanting more. The easy to digest data is produced along the same lines as news, meaning current affairs can be inserted to give the fictional narrative a fresh and surreal feel about it. The GUIOPERA has unlimited capacity for making the desired impression on the audience; the most obvious being its seamless integration of entertainment and marketing, which is a feature. This has created a new dimension in communication and a hybrid in advertising and branding—MobileAdApp Narrative Marketing!

Summary of key points about MobileAdApp Narrative Marketing in the GUIOPERA:

* Make a lasting impression on your audience
* Platform or forum for meaningful dialogue about you and your brand
* Sustainable marketing—recyclable copy for you to point customers to
* Marketing spinoffs include chance of going viral
* Collaborative marketing with brands aligned in the narrative
* Penetrative marketing opportunity for a select few
* Current and timely publication for original up to the minute advertising

This year’s GUIOPERA season starts on September 5th and ends on December 25th. For your opportunity to advertise in the GUIOPERA contact John Reyer Afamasaga. Email john@etfiction.com