Custom Wooden Cards to Offer Marketing Strategies to Small Businesses Utilizing Wood Gift Cards

MINNEAPOLIS - June 6, 2013 - PRLog -- For the first installment of the marketing tips and tricks guide that is focused on helping small and local businesses to make the most of their advertising budgets, Custom Wooden Cards has provided a write-up on increasing sales during the holiday season.

This article can be found here: http://woodbusinesscard.com/increase-sales-this-holiday-season/

In order to compete with retail giants during the holiday season, it is important to stand out from the crowd with your product or marketing strategy. One point that Custom Wooden Cards identified is that shelves in stores have become over-saturated with plastic gift cards. One way to stand out with product differentiation could include creating a custom shaped wood gift card, a laser engraved wood gift card, or a wood gift card.

Learn more about wood gift cards here: http://woodbusinesscard.com/gift-cards/

In terms of marketing strategies, it could be important to reflect an eco-friendly image to consumers. According to The 2006 Cone Millennial Cause Study, 74% of consumers are more likely to pay attention to a company’s message when they see that the company is very committed to a cause, such as being environmentally conscious. Consumers like to see passion, and many of them like to see passion in a cause that can better the planet.

In terms of online advertising strategies, it has been proven that buzz words like "free shipping" perform much better than percent off discounts. Instead of offering percent off discounts, offer free shipping to help increase sales around the holiday season.

This first installment will be the first of many tips and tricks to help small businesses to better market their products and increase the bottom line.