MobilePaks Showcasing Yesmail Interactive Corporate Learning Solution at mLearning DemoFest 2013

PORTLAND, Ore. - June 6, 2013 - PRLog -- MobilePaks will be demonstrating how to offer on-demand learning and performance support to employees with its innovative cloud solution featuring Yesmail Interactive’s mobile content program at the mLearning DemoFest 2013, Wednesday, June 19, 5:00 – 7:00 p.m.  

Corporate and product knowledge are strategically critical to Yesmail’s continued success in hyper-competitive marketplaces. It is vital that all employees, in particular those with customer facing roles, have basic if not advanced competencies in what their products do, how they are implemented, and the value they provide. Using the MobilePaks on-demand knowledge platform, Yesmail is able to provide its geographically distributed workforce with comprehensive product training that can be completed at their convenience, only requiring a couple of clicks.

MobilePaks is device agnostic and will work on any smartphones, tablets, laptops or desktop computers. Plus, MobilePaks enables managers to quickly author, convert, push and track content-rich bits of knowledge and education to provide a simple, anytime, anyplace, educational experience. However, training modules (PAKS) are not proprietary and can be deployed through other web infrastructures, providing Yesmail with a high degree of flexibility with these content assets.  

“Yesmail’s products are continually evolving through agile development and MobilePaks enables us to push new information faster to keep our employees up-to-date,” said Julie Anne Reda, VP of Product Strategy, Yesmail Interactive. “With MobilePaks we can create and share our own PAKS quickly and easily whenever we need to share new product updates with our account managers and other support staff.”  

This ongoing project began in September and the content library is continuing to grow, with future plans to use the platform to provide customer support. MobilePaks professional services collaborated with Yesmail to get the program up and running and created the initial Paks in a number of hours. The MobilePaks team reformatted Yesmail’s training videos previously designed for the company Intranet and edited down the content to provide easily digestible information chunks in order to increase knowledge retention and enhance ease of use on mobile devices. Yesmail also recreated some videos to make them shorter and more mobile friendly.  

“We are pleased to be able to work with Yesmail to help them deliver engaging, meaningful, and measurable content that empowers their employees,” said Chanin Ballance, CEO, MobilePaks. “We look forward to showing DemoFest attendees how mobile-ready data, when delivered well, provides workers with convenient access to vital company knowledge, making it an ideal tool for improving time-management, boosting performance and increasing productivity.”

About MobilePaks MobilePaks is an on-demand knowledge platform that empowers companies around the world to better engage and educate their customers, employees and partners with personalized, relevant information that fits the new world. With MobilePaks managers can quickly author, push and track content such as videos, articles and job aids to any device, anywhere. Users can access and search for learning support on-demand by smartphone, tablet and desktop. MobilePaks provides personalized mobile engagement and learning to leading companies around the globe including: AT&T, HP, Intel, OHSU and Yesmail. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.com.

About Yesmail Interactive We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.