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Follow on Google News | RiechesBaird Appointed Branding Agency Of Record For Children’s National Medical Center142-Year-Old Children’s Hospital Seeks New Brand Positioning
By: Cornerstone Communications RiechesBaird was selected after a national search and evaluation of the best brand strategy firms in the industry. The firm’s process in developing the new brand involves robust market and constituent research. RiechesBaird will utilize its’ experience within healthcare and with global firms to guide the executive team and glean clear insight and strong positioning in a competitive landscape. “Children’ RiechesBaird, a leader in corporate branding (http://www.riechesbaird.com), has related healthcare experience with prominent organizations including Hoag, Dignity Health and AMN. In addition, RiechesBaird works with global brands such as American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts. These success stories helped secure RiechesBaird’ Over the years, RiechesBaird has continually added new clients like Huawei Technologies USA, Hitachi Consulting and ABM Industries, while continuing to work with existing key clients including American Airlines Cargo and Epicore Software. From creating and implementing online campaigns including “Did You Know?” for American Airlines Cargo, “Promise of the Future” for Huawei Technologies USA, and “Accelerating Nonprofit Success” for OneOC, to their launch of BrandingBusiness.com last year -- an industry thought-leadership portal dedicated to brand strategy, brand development and brand engagement – RiechesBaird is at the forefront as one of the world’s leading strategic branding agencies. About RiechesBaird RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to- End
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