SRI/TCB Hires New Media Marketing Director

June 5, 2013 - PRLog -- I’d like to introduce our newest employee Carol Michaels. Carol has accepted our offer, becoming our new Media Marketing Director here at SRI.

Carol joins us with ten plus years of experience in increasingly responsible roles within marketing at several companies. Her experience is enhanced by her Bachelor’s degree in Business with a Marketing major.

As Media Marketing Director, Carol is responsible for the overall leadership of the marketing department and the marketing staff.  She will report directly to our General Manager, Mike Martoe. Specifically, Carol will lead our efforts in these areas:

·         Researching and evaluating new product opportunities and customer needs and insights.

·         Overall marketing strategy and execution of plans for the existing products.

·         Managing launch campaigns for new products.

·         Managing distribution channels for products.

·         Ensuring effective, branded marketing communications including the company website, print communication, and advertising.

·         Managing media and marketing team and external PR agencies.

·         Analysis of the effectiveness of all marketing efforts.

Carol will work closely with the marketing development team at our publishing facility in Delray Beach, Florida.

Thanks for joining me in welcoming Carol to the team.

Regards,

Lewis Victor