DOGSWELL® Introduces New Line of Functional Treats for Dogs

LOS ANGELES - June 3, 2013 - PRLog -- LOS ANGELES (June 3, 2013) – DOGSWELL®, a super premium brand of pet food and treats, is bringing even more variety to discerning pet parents across the nation with the launch of HAPPY HIPS® and VITALITY® Jerky Strips. With two functional formulas to meet different dogs’ needs, Jerky Strips are soft, easy to chew, provide a good source of protein, and are made with a limited number of simple, healthy ingredients.

Animal protein is the first ingredient in DOGSWELL’s new Jerky Strips, making them low glycemic to align with a dog’s natural diet.  Jerky Strips are specially formulated to provide functional health benefits with the help of added vitamins. The VITALITY® line contains flaxseed and vitamins for skin and coat health, while HAPPY HIPS® features Glucosamine and Chondroitin for hip and joint health.

“We are very excited about the launch of these new products because we know pet parents look for high quality ingredients in treats like Jerky Strips,” said DOGSWELL® CEO Marco Giannini. “These treats provide additional functionality, naturally strengthening a dog’s overall health so pet parents can feel good when they treat their companions.”

Jerky Strips fresh flavors include: Chicken, Lamb and Duck and come in both 5 oz and 12 oz. Jerky Strips are available for purchase at select retailers throughout the United States. For more information or to find a store that carries DOGSWELL® near you, please visit www.dogswell.com.

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About DOGSWELL®

Founded in 2004, DOGSWELL® is a Los Angeles-based company that creates low glycemic, super premium pet food and treats, free of any corn, wheat, soy or other fillers.  DOGSWELL® offers three lines of food, HAPPY HIPS®, VITALITY® and NUTRISCA® Grain-Free, Potato-Free. DOGSWELL® also has a wide variety of treats including Jerky, Jerky BarsTM, Jerky Strips, Raw Freeze Dried Bites and Jerky treats for cats. These products can be found in supermarkets, pet specialty stores and neighborhood pet retailers nationwide. For more information, please visit www.dogswell.com.