Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | BrandBloom Reimagines Market ResearchNew firm Brand Bloom creates innovative tools and methodologies to study consumers through social media.
By: Brand Bloom “Social media can provide insights like never before, from political attitudes, likes and dislikes, fears and prejudices, to hopes and dreams,” said BrandBloom founder Ross Mitchell, Ph.D. “And yet this amazing cache of knowledge is largely going untapped.” Current market research on social media is largely based around simplistic quantitative counts of how often a brand is mentioned. These counts are usually then broken down by a computer into “positive” Counts will tell you if your organization is being talked about, but BrandBloom intends to go much deeper into the social chatter by offering many more services. “We want to provide actionable insights,” Mitchell continued. “We tap into social media to let you know who your customers, or potential customers, are. Knowing their attributes, their cultural makeup, their habits, their rituals, that is what’s actionable. That is what makes your brand bloom. And that is what we provide.” What sets BrandBloom apart is their cultural and linguistic expertise, as they exclusively use Ph.D.s. This provides an understanding of the cultural and psychological makeup of consumers that a machine is simply incapable of providing. Their methods include netnography, discourse analysis, surveys, ideation sessions, network mapping, and statistical modeling. BrandBloom offers a range of services, both qualitative and quantitative. These services include brand perception analysis, brand disjuncture analysis, brand semiotics analysis, brand culture analysis, network analysis, and consumer demographics analysis. “In essence, all of our services are designed around two things, knowing your brand and knowing your customer,” concluded Mitchell. BrandBloom is headquartered in Toledo, OH. Contact To learn more about Brandbloom please contact: Ross Mitchell 518-268-7582 ross@brandbloom.co Or visit http://www.brandbloom.co End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|