Mercedes Benz presents Kolkata the Pulse of the New Generation launches the all new A Class in the

INDORE, India - June 3, 2013 - PRLog -- Press Information
3rd June, 2013

Mercedes-Benz presents Kolkata the 'Pulse of the New Generation': launches the all new A-Class in the 'City of Joy'
·         Mercedes-Benz pioneers the 'Compact Luxury' segment with the all new A-Class
·         A-Class launched in both petrol & diesel variants to suit customer requirements: A 180 Sport and A 180 CDI Style
·         Most progressive design elements: Sportily emotive exterior and an exceptionally high-quality feel to the interior
·         Cutting edge technology: 7G-DCT automated 7 speed Dual Clutch Transmission, 11 drive assistance systems, Direct-injection turbocharger technology, 14.7 cm infotainment display system, multifunctional sporty steering wheels with paddle shifts
·         India's most fuel efficient luxury car with 1000 kms run in a full tank of diesel: Efficient turbo-charged engine with direct injection and standard  ECO start/stop function, outstanding aerodynamics with a drag coefficient of 0.27
·         Overwhelming response on digital media even before launch of A-Class
·         A-Class a global success for Mercedes-Benz with more than 90,000 bookings within months of launch
·         A-Class comes with service packages like Star Ease and Star Care which are industry benchmark in the luxury segment
Kolkata: Mercedes-Benz India launched the highly awaited A-Class in Kolkata today, in continuation to its product offensive for 2013. The A-Class sets new standards with its eye-catching trendy, cool and youthful design idiom, heralding the new era of compact luxury cars in India. With the best of design elements, comfort, sportiness, safety and efficiency, the stylish new A-Class was launched by Mr. Boris Fitz, Director, Sales & Network Development, Mercedes-Benz India and Mr. Sanjay Thakker, Chairman, Benchmark Interkraft.
Mr. Boris Fitz, Director, Sales & Network Development, Mercedes-Benz India commented, "With the new A-Class Mercedes-Benz now pioneers the Compact Luxury segment in India which reflects the changing customer trend of compact being equated to cool and trendy. The A-Class embodies the changing preference of the youth in today's social milieu who increasingly prefer compact luxury. The A-Class is also the safest cars with 11 drive assistance systems; and is India's most fuel efficient luxury car with 1000 kms run in a full tank of diesel, having a Cd of 0.27.
The A-Class boasts of endless equipment options including a world-class in-car infotainment system. We are confident that the dynamic design and class leading performance is sure to make the A-Class the choice of the new generation."
Mr. Boris Fitz further added, "The young India today desires compact luxury; the A-Class addresses this need in the mobility area. The overwhelming response of the A-Class on the social media even before its launch reaffirms that the A-Class will carve a niche for itself in the luxury automotive domain in India. 2013 is the year of offensive for Mercedes-Benz India and the A-Class' launch reiterates our promise of bringing the most fascinating cars for our valued customers in India. Kolkata and the Eastern region continues to be an important market for us as we have seen a steady growth in the demand for Mercedes-Benz cars here. We are confident that the A-Class compact luxury car will further fascinate the discerning customers of Kolkata and eastern markets, with its design dynamism, style and performance."
The A-Class introduces a new chapter in the compact luxury segment: markedly emotive in design, with an efficient 1.6 litre, 4 cylinder petrol engine and 2.2 litre, 4 cylinder diesel engine with streamlined aerodynamic design ensuring minimalistic drag coefficient of 0.27. The new A-Class underlines that safety for Mercedes-Benz safety is always the top priority, with 7 Airbags. The A-Class features ESP (Electronic Stability Program), helping to minimize the loss of control of the car during emergency braking. ASR (Acceleration Skid Control), electric parking brake, ABS (Antilock Braking System), Brake Assist System, Attention Assist and Hill Start Assist in cohesion makes the A-Class one of the safest cars on Indian roads.


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