World of Books Goes Mobile with Launch of New Site

GORING-BY-SEA, U.K. - June 3, 2013 - PRLog -- World of Books today announced the launch of their new mobile website. Users will now be able to browse and buy books through any device, safely and securely.

This is the first time that the online second-hand bookseller has offered a dedicated site for mobile users. Simon Downes, IT Director at World of Books, explained why it was the perfect time to join the revolution; “In recent months more and more of our customers have come to the site through mobile devices. It has been a growing trend for some time and so it became increasingly important that we met the demand.”

Businesses in all industries are now looking at the potential of mobile traffic. With a wider spectrum of devices now being used for buying, researching and entertainment online, it is difficult to ignore the potential mobile sites and apps can offer,

“For us, it became clear that World of Books was losing out on custom by not having a dedicated mobile site” Simon continued. “As an online business, it was imperative that we offered the same great experience no matter how somebody accessed our website. Therefore, we couldn’t waste any more time in getting our mobile platform launched.”

The mobile site offers very similar functionality, including search and navigation, albeit in a stripped-down form. With secure payments and the same access to deals on used books, it should open up the site to more visitors from different sources while maintaining familiarity.

“We’re excited about finally getting it launched and seeing how it impacts the experience for our customers. As a new site, we don’t expect it to be perfect just yet, so if anybody encounters any issues or would like to make a suggestion, we would certainly welcome their input.”

To visit the new site, simply go to http://www.worldofbooks.com on any mobile device. The standard site is unchanged, although World of Books suggest that updates may be just around the corner; “This is hopefully just the start of our refreshed online presence. We have big aspirations and so it’s important that we have the technology and usability in place to meet those goals.”

About World of Books

Based in Goring-by-Sea, West Sussex, World of Books was founded in 2008. The online used bookstore sells over three million books to customers around the globe every year. In 2012 they were named the 22nd fastest growing company in the UK as part of the Fast Track 100. The company predominantly purchases its stock directly from charities, providing them with an invaluable revenue stream.