Free Marketing Guide: Unlocking the Mystery of Building Marketing Lists

LAKEWOOD, Colo. - May 31, 2013 - PRLog -- Spider Trainers, an online and offline marketing company, has just released a free eBook, Prospects, Leads, and Subscribers: How to start, grow, and maintain your client list. It’s available for download by clicking here:
http://www.spidertrainers.com/campaigns/prospects-leads-subscribers/pr/index.html

Email is such an essential part of doing business today that a top priority for most marketers is growing prospective client lists. In fact, the process of building better lists comprises the most strategies out of nearly all marketing efforts. The tactics are multi-faceted and the result of much experimentation and testing. The process is not a simple one, and to that end, Spider Trainers demystifies the subject by offering straightforward explanations of best practices, tips, and strategies for acquiring, growing, understanding, and improving lead lists.

“There are no shortcuts to any part of the list-building process,” said Cyndie Shaffstall, author of the eBook and founder of Spider Trainers. “Developing a marketing list, whether it is for use online or offline, requires a great deal of effort. So to make the process less complex, I have included best practices and a host of ideas to spark creative thinking as marketers tackle the tasks of list acquisition, growth, and management.”

In addition to building lists for email, the eBook provides ‘How tos' for building direct-mail lists and engaging offline leads online. The guide also includes the pros and cons of purchasing and renting lists and insights on keeping your email efforts under the radar of spam monitors and away from spamtraps.

Whether you are a marketing department of one to several persons or a business with no marketing department at all, you’ll want to check out this guide. Laying the foundation in advance of promotions is key and vital for email-marketing campaigns. It may not happen overnight, but learning these list-building strategies will enable you to step up your campaign prowess and execute your next event with a greater return on your efforts.

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About Spider Trainers
Spider Trainers provides creative services to marketing departments of 0 to 100. We are a network of more than 80 experts in email development, web development, graphic design, ad creation, multimedia creation, social media postings, search-engine optimization, writing, editing, and analytics. Founded in 2009, Spider Trainers (http://www.spidertrainers.com) is a DBA of C Shaffstall & Son, LLC, and based in Denver, CO. The company touts more than 30 years’ experience on their principal team specializing in marketing, promotion, press relations, and SEO disciplines.