Diversification is the key to coin op success

BOLTON, U.K. - May 31, 2013 - PRLog -- Maggi UK’s Joe Pritchard is confident that his firm can keep up with the rapidly evolving technology that is underpinning the new developments in the coin-op industry.  He believes that diversification at all levels is key to success.

Pritchard explains: “Companies in the coin-op industry are well aware that they have to try to diversify, which is something we’ve always tried to do ourselves.  We are of course very much driven by our customers, as we lend our support for new technologies that they’re using.  The pace of technological change in coin-op nowadays is exponential, so much so that it seems the goalposts are constantly moving.”

He adds: “We see ourselves as a service provider.  Increasingly the use of wifi, PCs and touchscreens is becoming standard practice whereas it was not so long ago that none of that was the norm.  Products are becoming more technical.  Even coin handling peripherals use multiple protocols.  For us to improve and evolve we spend a lot of time and resources on training our engineers both in house and out of house.  To our credit, our 24 staff members are very loyal and most have been with Maggi over 10 years.”

Historically, coin and note handling formed the majority of Maggi UK’s work, but the range of items and types of products the company supports has far exceeded just cash handling.  Pritchard explains: “It’s important for service providers to have close contact with all the manufacturers because of products becoming increasingly technical.  We’re certainly looking to further diversify in terms of the number and types of products we support.  Reel-based AWPs for instance are in decline, therefore the fact that there’s such a diverse range of machines and technology it presents both a challenge and an opportunity to us.”

He concluded: “We see ourselves as quite a progressive company, we’ve been growing for over 20 years now and this is mainly due to ensuring that we put the needs of the customer first.”