New Case Study Validates MediPlus Advanced Wound Care Product Positioning and Clinical Usage

ATLANTA - May 30, 2013 - PRLog -- MediPurpose™, a manufacturer and master distributor of medical products, today published a case study that revealed additional findings from recent clinical evaluations of several MediPlus™Advanced Wound Care product categories.

In February, MediPurpose published A Case Study of Product Performance From Two Nursing Homes. The study demonstrated that MediPlus wound dressings performed at (or above) the same level as current products being used in nursing homes, and provided evidence of MediPlus’ product efficacy.

Using results from clinical studies at two South Carolina nursing homes the new publication, A Case Study of Product Positioning and Clinical Usage, validates the company’s performance expectations for its wound dressings’ positioning and indications for use.

“The case studies are not intended to simply present data that show that MediPlus dressings can ‘get the job done,’ because the market is already filled with many products that effectively aid in wound healing,” said MediPurpose’s Advanced Wound Care Marketing Manager Valerie Johnson. “Rather, it is designed to position MediPlus’ unique combination of quality and affordability as factors that truly set it apart from the competition.

“Of course there’s nothing new about a manufacturer promoting its products’ value as a preferred feature for the consumer or buyer,” added Johnson. “However, as new healthcare models continue to be driven by both cost and quality, it is imperative that MediPurpose be able to validate its claims for the quality and value of its MediPlus brand.”

Both case studies compared overall clinical functional characteristics of six MediPlus wound dressing categories to current in-use advanced wound care dressings in the alternate site. The wound dressing categories included:

• MediPlus™ Alginates

• MediPlus™ Hydrocolloids

• MediPlus™ Hydrocolloid Foam

• MediPlus™ Super Foams

• MediPlus™ Surgical Composites

• MediPlus™ Transparent PU Films

Key performance characteristics included:

• Edge lift

• Wear time

• Conformability

• Ease of application

• Comfort and ease of removal

• Absorbance and exudate management

About MediPlus Advanced Wound Care
MediPurpose introduced the MediPlus Advanced Wound Care product portfolio in March 2011. The MediPlus product line is positioned to provide high-quality products at prices that allow suppliers to extend the cost savings to their customers—reducing their spending and improving their overall budget allocation.

“Advanced wound care products typically consume a major portion of the healthcare-purchasing budget,” said Johnson. “MediPlus—and the complimentary ValuePlus™ customer care program—is a solution for providers and suppliers to rethink current formulary strategies as one potential measure to help foster overall improvement across existing wound care programs.”

The MediPlus Advanced Wound Care product line currently features:

• Alginates
• Foams
• Silver Foams
• Hydrocolloids
• Hydrogels
• Pads/Composites
• Surgical
• Thin Films

To download the case studies, please visit http://www.medipurpose.com/downloads.

For more information about MediPlus—including no-cost product sample requests—please visit http://ww.medipurpose.com/mediplus (http://www.medipurpose.com/mediplus).

About MediPurpose
Founded in 1999, MediPurpose is an innovative medical device company headquartered in Singapore, with offices in the United States and Europe.

Known for its popular babyLance™ safety heelstick, SurgiLance™ safety lancet and MediPlus™ advanced wound care products, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor that provides unique solutions for both medical product manufacturers and distributors.

MediPurpose's Medical Device Innovation division offers angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical device markets.

For more information about MediPurpose’s medical products and solutions for inventors, innovators, manufacturers and distributors, please visit http://www.medipurpose.com.