Spa Boutique increases sales by 8% using the bubblebox:convert cart recovery application

VANCOUVER, British Columbia - May 29, 2013 - PRLog -- VANCOUVER, Canada – May 29, 2013 – bubblebox:media, a specialist in enabling Intelligent permission-based Email Marketing and Real-Time Triggered Messaging, has integrated   bubblebox:convert within Spa Boutique’s eCommerce environment, Rebus and their email platform bubblebox:mailer.

Spa Boutique have been working with bubblebox:media for the past 12 months and have already experienced a doubling of revenues achieved from their email marketing efforts. Through the Continuous Improvement Program, it was identified that not all online shoppers whom abandoned products in their carts were being re-marketed to. The ‘plug-in’ tool that came with their eCommerce platform was only able to capture those customers whom logged in to their account when adding products to their shopping bag. Using bubblebox:convert, Spa Boutique are now also able to identify shoppers whom check-out as a guest. As a result, bubblebox:convert trigger 4 times more cart abandonment emails than the previous ‘plug-in’ tool they used. It has already made a significant contribution to revenues. With a recovery rate of 5.5%, the sales uplift of the triggered emails to cart abandoners accounted for an 8% uplift in sales revenues.

Nancy Mudford, Spa Boutique’s owner said “We originally selected bubblebox:media as our email service provider in 2012. They have subsequently helped double the revenues we gain from our email marketing efforts in a very short time-frame. Their email technology and consultancy services have been outstanding. When they approached us with the business case for replacing our current Rebus cart abandonment module with their bubblebox:convert technology, I immediately saw the ROI potential”.

Nancy continued: “Our previous solution only targeted account holders whom had logged in. It did not capture ‘guest’ browsers. In addition, the existing text based emails did not contain specific merge data such as product image, description, quantity and price, thus it had no emotional hook or specific relevance. Moreover, as emails were sent 24 hours later and did not suppress customers whom had purchased in the interim, the old tool hindered the customer experience. These, along with other reasons, resulted in us implementing bubblebox:convert. Immediately we saw a sales uplift in the range of 8% and a 30% increase in average basket recovery versus average basket abandoned. The results speak for themselves”.

Tracey added “We are proud to be part of the Spa Boutique success story. They are growing from strength to strength. bubblebox:convert is now a key revenue generating tool and enhances their customer online experience. Since implementation we have conducted several tests to further increase the overall statistics. Initially the cart abandonment email contained the client’s standard email template navigation bar at the top. Removal of the navigation links made a positive impact on the sales uplift. We are now enhancing the triggered program by utilising a series of three timed messages over a period of 30 minutes to 72 hours, to further enhance the ROI. We expect the revenue to grow over time as we build the database of their customers online shopping behaviour”.

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About bubblebox:media

bubblebox:media provide intelligent email marketing and triggered messaging solutions. Easy to use email tools combined with a real-time triggered messaging platform increases customer engagement and their life-time value. Either through the technology we provide or as a fully managed service we enable our clients to achieve high returns from the use of email as a vital revenue generator. bubblebox:media has attracted many well known brands across North America and continues to deliver innovative technology and campaigns for and on behalf of its clients. For more information, please visit www.bubbleboxmedia.com.

About bubblebox:convert

bubblebox:convert enables the ability to - engage, recover and convert. Engage customers and prospects by leveraging real time personalised and dynamic content, web data and transactional data in every email that you send; Recover shoppers who abandon any online process with cart, browse and form abandonment recovery. Convert site visitors with personalised and up-to-the-second dynamic content. bubblebox:convert uses the latest database architecture, processing web behaviour and eCommerce data in real time, at a lower than ever price point, and with great ease-of-use.  Using your existing email and eCommerce platforms, it drives conversions on client websites with highly targeted, relevant, real-time content. For more information, please visit www.bubbleboxconvert.com.

About Spa Boutique

Spa Boutique is all about being Canada’s “head-to-toe beauty” shopping destination in an educational and fun shopping atmosphere. Spa Boutique has a unique selection of professional skin care products, make-up and spa gifts. They have selected a handful of results-oriented skin care product lines from around the world based on their own research (they’ve reviewed more than 150 product lines). And will always be sourcing out future skin care lines and new products that are on the technological edge of anti-aging and results-oriented skin care.