New book examines the past and future of mobile phone marketing

The mobile wave of computing may seem like it emerged almost over night, but in reality it is an evolution that began decades ago and has impacted business on a large scale. As text messaging reached 96 billion messages sent in 2012 just in Canada mobile computing continues to change the way we shop and run our businesses.
 
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OTTAWA, Ontario - May 28, 2013 - PRLog -- Explaining the finer points of mobile phone marketing and how it can be used to build successful strategies is what Canadian IT specialist, mobile marketing guru, and author Peter Lalic has done in his recently penned book, The Book on Mobile Marketing, available now for purchase or download.

Forget email; years of abuse have pushed this once dominating mode of communication aside. Today text messaging—in its many forms—is taking over, and Lalic’s book offers a comprehensive look at the evolution of smart phones and provides examples of how and why mobile phone marketing is fast becoming one of the leading forms of targeted and mass marketing.

“It’s interesting that so many business people use smartphones and tablets in their daily life, and yet they don’t have much insight on how those devices in customers’ hands can actually work to their advantage,” Lalic says. “This is user-to-user communication that can connect businesses with their customers in a way email cannot.”

The Book on Mobile Marketing also deals with mobile computing and how it has magnified the benefits of mobile marketing in Canada and around the world.

“Mobile computing increases the speed of interaction and obviously destroys the lag between interactions,” Lalic writes. “The public can interact with the discussion all day long with almost no delay.”

Being able to interact in real time with those discussions is what drives business up, and connecting with customers in a way that’s convenient and relevant needs to be a priority, Lalic says. It’s the reason real estate agents include on their For Sale signs a number that potential buyers can text to get instant information on a home, and why QR codes are being added to Yellow Pages ads.

“The next generation will grow up with mobile technology all around them,” he writes. “They will see it as normal everyday life, and wonder why people carried around pieces of plastic to buy things, photocopy pieces of paper, unblock the printer, and study at the library.”

The results of effective mobile marketing are too high to ignore,” he continues. Mobile provides media in one place for anyone to access anywhere at any time, as long as they have a connection—which is most of the time.”

Look for Lalic’s book on CreateSpace and Amazon, or download it through the book’s website. He will also be available for a book signing at Chapters Kanata on June 15th 2012 where you will also be able to find his book and chat with the author.

http://thebookonmobilemarketingonline.com

http://mobilemusketeer.com

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