Vibram Fivefingers Join ZSL for Annual Zoo Stampede

May 28, 2013 - PRLog -- ZSL Whipsnade Zoo will host a 10 km run as well as a 2km fun run on June 9, where runners will see some of the world’s most incredible animals including white rhino and super-fast northern cheetahs, while ZSL London Zoo hosts a 10km run on 15 September, passing animals including Sumatran tigers and curious meerkats. The events are a logical fit for Vibram Fivefingers, a brand whose ethos promotes a natural, minimalist style of running.

The Stampedes will raise money for the Zoological Society of London (ZSL) in order to help endangered animals around the world. ZSL hopes that challengers can improve on their incredible £31,000 fundraising from last year’s event at ZSL Whipsnade Zoo.

Matt Wallden from primallifestyle.com, the UK distributer of Vibram Fivefingers said of the partnership, "We are delighted to be working with ZSL as part of their Zoo Stampedes. After more than 270 million years of animal evolution, the foot, as an entity, has been honed and refined for optimal function and, with Vibram Fivefingers, we respect that functional heritage. Our ancestors ran to survive and became the pre-eminent distance runners on the planet. Our ethos is to provide runners with stripped back, minimalist footwear that allows their foot to move more naturally, like our ancestors’ feet; so these settings, with these amazing animals provides a perfect atavistic backdrop for us and our message."

James Wren, Fundraising Director at ZSL said: “We are thrilled that the 2013 Stampedes at ZSL London and Whipsnade Zoos are sponsored by Vibram Fivefingers. Through their sponsorship we hope to inspire even more people to take part and help raise funds for our conservation work, both at home and around the world.”

For further information visit www.zsl.org/stampede

Vibram Fivefingers

Vibram Fivefingers are an innovative new footwear design, providing a “second skin” for the foot, thereby allowing it to work as nature intended; to feel, to flex, to respond, to spread, to grip and to stay strong. With Vibram Fivefingers, you are the technology.

Zoological Society of London (ZSL)

Founded in 1826, the Zoological Society of London (ZSL) is an international scientific, conservation and educational charity whose mission is to promote and achieve the worldwide conservation of animals and their habitats. Our mission is realised through our ground-breaking science, our active conservation projects in more than 50 countries and our two Zoos, ZSL London Zoo and ZSL Whipsnade Zoo. For more information visit www.zsl.org