Al Hilal Bank officially supporting President’s Cup for 5th consecutive year

Bank to join UAE football tourney’s 37th season celebrations
 
May 27, 2013 - PRLog -- May 27, 2013
Al Hilal Bank, the Abu Dhabi –based progressive Islamic bank, has confirmed that it will be officially sponsoring the 37th edition of the UAE Football Association (UAEFA)’s President’s Cup alongside Etisalat and the Abu Dhabi Sports Channel, the Cup’s strategic partners, to mark its fifth straight year of full support for the beloved sporting event.

Al Hilal has become a well-known major supporter of the President’s Cup and football, a sport that occupies a special place in the hearts of youths, in general. It once again joins the kick-off to the 2012-2013 season, adding excitement and joy to fans through unique activities that highlight the tournament.

The bank will mark the final match of the 2012-2013 season with branch decorations. It will also help spruce up the Mohammed Bin Zayed Stadium and distribute gifts to fans during the championship match. Last year Al Hilal launched a ‘football credit card’ co-branded with UAEFA and Visa International to commemorate the tournament’s 36th edition.

The UAEFA President’s Cup debuted in 1974 as tribute to the UAE’s Head of State and has since produced a number of football stars. This year’s tournament will pit 16 teams against each other. Reigning champions Al Jazira won their second straight title last year; this year’s victor will qualify for the Group Stage of the 2014 Asian Football Confederation Champions League.

“We fully support the President’s Cup because it embodies the team spirit, excellence and physical fitness. As the national sport, football also fosters unity and national pride among citizens. We are excited to once again play an active role in this year’s season and join the country in rooting for the UAE’s top players. It will be thrilling to see both the Al Ahli Dubai and Al Shabab teams sharing the limelight as they pursue victory during the tournament’s deciding game,” said Mohammed Jamil Berro, CEO, Al Hilal Bank.

“We are delighted to work with our partners who have made truly valuable contributions to Emirati football. The positive influence of our collaboration can be clearly seen in ongoing local tournaments and the national clubs of all divisions. Today, as we march into the finals of our precious UAE President Cup, we are privileged to pay tribute to our sponsors: Etisalat, Al Hilal Bank, and Abu Dhabi Sports” said Yousuf Yaqoob Al-Serkal, President of UAE Football Association.

Al-Serkal added: “Their sponsorship has been key to developing the UAE President’s Cup. We would like to express our heartfelt gratitude and appreciation to these renowned national institutions and hope that our partnerships will continue to raise the bar for football in the UAE.”

Besides being an official supporter of the President’s Cup since its establishment in 2008, Al Hilal Bank also backs other sporting events such as the Jiu-Jitsu Championship and the Al Hilal Golf Tournament which it organizes yearly; it is the official sponsor of the Al Jazira Club as well. The bank is a staunch supporter of sports and other important social activities.
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