Introducing The New Three Bs for Business: Big Data, Behavioral Data & The Barrows Popularity Factor

SAN MATEO, Calif. - May 26, 2013 - PRLog -- *Big Data will try to tell you who, what, where and when someone might be shopping for your product.

*Behavioral Data will try to track Why someone might be interested in your product and it will try to help you reach them before they are ready to buy.

and now the HOW...

*The Barrows Popularity Factor is some easy-to-use marketing math that can help you make sense of all this data and it can help you determine things like

1) HOW to spend your advertising budget

2) HOW MUCH you should spend on advertising...

3) and HOW you might want to change some of your advertising to help your company make a lot more money.

“In short...’The Barrows Popularity Factor’ is a very simple equation that actually lets you quantify the relationship between advertising and sales, according to Robert Barrows, President of R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California, and The Barrows Popularity Factor is essential math for every business in the universe, whether they use big data or not.”

The reason the math works is very simple:

The equation reduces the relationship between advertising and sales to its lowest possible common denominator...namely, “How much did you sell? (divided by)  How much did you advertise?” (But don’t do the math in dollars...do it in units per gross impressions.)

In mathematical terms, the formula looks like this:

The Barrows Popularity Factor= How much did you sell? (In units) divided by /How much did you advertise?  (in gross impressions)

The answer you get is a rate of return on gross impressions.

That rate of return on gross impressions quantifies the popularity of your product and its promotion, and by doing so, it quantifies the relationship between your advertising and sales.

“Once you can quantify the relationship between your advertising and sales, you can then begin using a variety of other easy calculations to help you test and compare various elements of your advertising, and it can help you plan and project your advertising to help you increase your sales, increase your profit and decrease your risk,” says Barrows.

The math and how to use it is explained in a booklet he wrote called “The Barrows Popularity Factor.”

People can read more about the math and they can download “The Barrows Popularity Factor” booklet for $4.95 at www.barrows.com.

“With the math in ‘The Barrows Popularity Factor,’ businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money,” says Barrows.

Every day, in every business, the people in charge of advertising, marketing and sales will constantly be reviewing all of their efforts to increase their business.

The big questions they look at are “How can they make a lot more money?” and “How much money can they make?”

The other questions that every business looks at regarding advertising are as follows:

*How much should you spend on advertising?

*How should you spend it?

*What should you say?

*What is the best media mix for your company and your advertising budget?

*Which ads and which media are producing the best results?

*Which media should you increase, and by how much?

*Which media can you decrease, and by how much?

*How is your competition spending their advertising budget?

*How is your competition affecting the sales of your products and services?

....And a lot of other questions along these same lines.

“The answers to these questions are very complex and there is no way to quantify all of the intangibles that affect the sales of a product...intangibles like the demand for a product, the availability of product, the consumer’s propensity to spend, whether you had a good sales force or a great sales force during the period of time of a specific promotion, your competition, and even the weather can’t really be quantified with cold, hard numbers, and all of these factors are intertwined.

Plus, everything about the product and everything that you do to promote a product,  and everything in the marketplace that affects the sales of that product will be reflected in the “Popularity” of your product...and that is the essence of “The Barrows Popularity Factor.” It measures the “popularity of your product and its promotion,”  and it lets you quantify the relationship between your advertising and sales” says Barrows.

The math in “The Barrows Popularity Factor” can help you fine-tune your entire marketing program to help produce much higher sales and profit.

“You can have all the big data and all the behavioral data you can afford to buy, says Barrows,  but the math in The Barrows Popularity Factor is the key to understanding it all. It can help you fine-tune your entire marketing program, and it will give you more of the information you need to make key marketing decisions with far less risk.”

“So, before you try to decide the best way to allocate your advertising budget, and before you spend another dime of your advertising budget, take about an hour to read a booklet called ‘The Barrows Popularity Factor,’” says Barrows.

“The Barrows Popularity Factor math is essential business information for every business in every industry, and anyone who spends any money on any advertising anywhere, should read this booklet immediately.”

You can read more about “The Barrows Popularity Factor” and you can download “The Barrows Popularity Factor” booklet for $4.95 at http://www.barrows.com.

In addition to doing advertising and public relations, Barrows is also a sculptor, songwriter, author and inventor. You can see some of his sculpture at www.barrows.com/gallery.html.

   The invention is a video tombstone called the Video Enhanced Gravemarker (U.S. Patent #7,089,495). You can see more about the Video Enhanced Gravemarker at www.barrows.com/invention.html. He has also written a novel based on stories told through video tombstones. The book is called “Cemetery of Lies,” www.barrows.com/novel.html.

He is also the author or a poem called “It used to be Made in America.”  

“It used to be Made in America” is about the loss of jobs and the consequences of the outsourcing of jobs to other countries.You can see the poem online at www.itusedtobemadeinamerica.com and also at www.madeinusa.us.com.

The songs he co-wrote are songs about money and politics. The songs are “Big Bucks” and “Run For Office.” You can hear free clips of the songs at www.barrows.com/music.html and there are links on that page where you can download the songs for 99 cents each on iTunes.

For additional information contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.