RAD's MiNID Ethernet NID on an SFP Sleeve Wins Best Telecoms Product Innovation Award

MOUNTAIN VIEW, Calif. - May 23, 2013 - PRLog -- The MiNID Ethernet Demarcation NID on an SFP Sleeve, part of RAD’s Service Assured Access (SAA) solution, has been named the winner of the NetEvents Innovation Award for the most innovative telecoms product of 2013. The panel of judges was composed of an independent body of ITC industry experts, including Dr. Robert Metcalfe, the inventor of Ethernet.

These prestigious awards recognize the very best in the technology industry and reward leading individuals and organizations for innovation and performance in the networking and telecommunications sector. They were announced May 22 at a charity gala celebrating “Ethernet’s 40th Birthday” at the Computer History Museum in Mountain View, in conjunction with the Ethernet Innovation Summit.

RAD’s finger-sized MiNID (Miniature Network Interface Device) plugs into the SFP cage of any manufacturer’s hosting device, transforming it into a Carrier Ethernet demarcation and SLA verification device for remote service monitoring and fault isolation. This enables service providers, wholesale carriers, and mobile operators to easily and inexpensively upgrade their networks to deliver reliable bandwidth with end-to-end SLA guarantees.

“What makes MiNID a winning telecom product is that service providers can now offer a premium SLA Assurance option with better fault isolation and low total cost of ownership," said Dror Bin, President and CEO of RAD. “MiNID breaks through the barriers of cost and complexity, making it possible to finally deliver Carrier Ethernet to everyone, everywhere.”

MiNID's innovative SFP sleeve design makes it a true plug-and-play solution that replaces standalone demarcation devices. In addition to virtually eliminating power, space, and cabling expenses, MiNID’s design renders certification issues with multiple SFPs non-existent. It is fully compatible with third party SFPs, switches, routers, small cells, DSLAMs, and other equipment.

RAD customers include operators and service providers such as Bharti Airtel, British Telecom, CenturyLink, China Mobile, China Telecom, Deutsche Telekom/T-Mobile,

Embratel, France Telecom/Orange, Hutchison, KDDI, KPN, SingTel, SoftBank, Telefónica, Telekom Austria, TeliaSonera, Telstra, Telus, Verizon, and Vodafone.

About RAD

RAD Data Communications provides Service Assured Access solutions that reduce

operational complexity and improve service profitability for retail, wholesale and mobile service providers, as well as evolutional migration solutions for service providers and power and transportation utilities, facilitating a smooth, secure and cost-effective transition to packet-based networks. RAD’s multi-faceted in-house technology embraces OAM and performance management; service assurance; traffic management; fault management; synchronization and timing over packet; TDM pseudowire; ASIC and FPGA development; hardware miniaturization; and SFP form-factor solutions. The company's installed base exceeds 12,000,000 units and encompasses more than 150 service providers around the world, as well as scores of power utilities, transportation systems and government institutions. RAD is active in industry standardization bodies such as the IETF, Broadband Forum, ITU, and MEF. RAD is a member of the $1.2 billion RAD Group of companies, a world leader in networking and internetworking product solutions. RAD site:  www.rad.com   Twitter: http://twitter.com/RADdatacomms

Press Contact – International

Bob Eliaz, Media Relations Manager, RAD

Tel: +972-3-6458134

Fax: +972-3-6498250

E-mail: bob@rad.com

Press Contact – North America

Christopher Fleming, Director of Marketing Communications, RAD Inc.

Tel: 201-378-0286

Fax: 201-529-5777

E-mail: chris_f@rad.com