SubtleData names Jon Armstrong President, Crosses Key Growth Milestones

AUSTIN, Texas - May 23, 2013 - PRLog -- SubtleData™ Inc (http://www.subtledata.com) announced today that payments and eCommerce veteran, Jon Armstrong, has joined as President.  The news comes as the company crosses two key growth milestones and is experiencing rapid adoption of their technology by a diverse range of enterprise customers throughout the hospitality industry.

“We’re excited to have Jon as a member of our executive team,” said Bryan Menell, CEO of SubtleData.  “Jon has a great breadth of experience in the retail commerce and payments industry that will be critically important to our growth.”

An industry veteran, Mr. Armstrong was an Accenture payments Partner during his 16 year tenure. More recently, Mr. Armstrong was CEO of Adlucent, a marketing analytics and search company.  Mr. Armstrong is also on the Executive Committee of the Board of Directors, United Way, Austin.

SubtleData also announced two key milestones in the company’s growth.  Over 750 developers globally are on the patent-pending API Platform, with a wide range of applications generating over five million API calls each month. The platform allows mobile application developers to integrate their applications with the leading point of sale systems in hospitality.

"We have seen exponential growth in the use of our technology,” said Richard Bagdonas, Founder and CTO of SubtleData. “In less than 5 months, we tripled our developer base and are now processing millions of API calls each month.”

Many of SubtleData’s hospitality industry clients were at the National Restaurant Association Show in Chicago this week.  They highlighted a wide range of innovative mobile applications that enable consumers to research healthy menu options and place mobile orders at restaurants, manage and use mobile loyalty program points, and pay their check with one of the many mobile payment options now available to hospitality merchants.  

About SubtleData
SubtleData is the leading platform for building point of sale applications. SubtleData designs, develops, and manages Application Programming Interfaces (APIs) that connect mobile devices to the majority of existing point of sale systems in a platform-as-a-service environment. This provides application developers with a write-once, deploy-to-many platform that saves them money, reduces their time to market, and simplifies their system integration effort across a wide range of point of sale systems. The company continues to add support for new POS systems every quarter. To develop on the SubtleData platform, simply register for a developer account at www.subtledata.com/start.