Poornasudha & Rotary International Breast Cancer Detection on Wheels -An affordable, accessible opti

BENGALURU, India - May 23, 2013 - PRLog -- Bangalore, May 23, 2013: The PoornaSudha Cancer Foundation, a registered nonprofit organization both in India and USA, along with the Rotary Bangalore West, Rotary International District-3190, Rotary club of Gold Coast Lake Success, USA and Rotary Foundation has developed “MOM Express” (Mobile On-site Mammography), a unique initiative for women of Karnataka.  Dedicated to community outreach and breast care education, MOM Express is a mobile unit equipped with traditional mammography equipment donatedby the Rotary.  By bringing high quality mobile mammography services and screenings directly to communities, the mobile unit helps break down all barriers thus making mammograms more accessible.  Women aged 35-70 in both rural and urban area will benefit from this service as the bus covers many districts of Karnataka. Mammography will be offered FREE for BPL women & nominal charge for the other income groups.

“It’s a dream being realized for PoornaSudha and we believe that MOM Expresswill be a significant move towards early detection and will encourage women to obtain timely treatment of breast cancer in Karnataka. We hope to raise awareness and emphasize early diagnosis,” saysPoornima Sudhindra, founding member of the PoornaSudha Cancer Foundation.

The main advantage of MOM Express is that it provides a simple, convenient, cost-effective doorstep screening opportunity. . The screenings are performed by well-trained female mammography technicians; films will be read and interpreted by trained radiologists. The whole process will result in diagnosing cancer at an early stage; which greatly increases the chance of survival.

PDG. Rtn. Rajendra Rai in expressing his continuous support for PoornaSudha said, “the Rotary’s objective has always been service to community and we are glad to donate the mammography unit for MOM Express.  PoornaSudha’s initiative in combating breast cancer in urban and rural areas is a needed service and we will provide continuous support to the activities of the MOM Express.”

Currently in India, only large hospitals and very few diagnostic centers have mammography machines. At present mammography is the only way to detect breast cancer at an early stage. In India, less than 1% of women have an annual mammography exam. PoornaSudha envisions expanding the service to other regions and widening the screenings to include other common cancers such as cervical and oral cancer.