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Follow on Google News | Brands And Retailers In Asia Pacific Struggling To Bring E-commerce Offerings To Market QuicklyComplexity and service provider fragmentation significant barriers to taking businesses online
By: Asia Pacific Digital “In eCommerce, speed to market is everything,” Over the past four years, Asia Pacific Digital has been building a scale eCommerce services group across the region. Headquartered in Singapore and with 14 offices across Asia Pacific, over 750 employees provide brands and retailers with an end-to-end eCommerce solution capable of reaching over half a billion consumers in China, South East Asia and Australasia. Sean Toohey, Group Head of eCommerce for Asia Pacific Digital, says, “We regularly see retailers and brands taking 12 to 18 months to launch their online platforms. Many find that when they launch, all they have really done is build a shiny piece of technology with some nice creative, but without clear visibility on how they are going to make money online. So 18 months into the process, we find many brands are not successful online; some claim that eCommerce doesn’t work for them, but it is their approach towards eCommerce that is often wrong." A daunting challenge facing retailers and brands from operating in the Asia Pacific region is how to segment and enter the regional markets. Given that Asia Pacific is not a single region but 13 or 14 vastly different marketplaces, brands need to develop a detailed understanding and look at developing a unifying online presence catering to different infrastructure hurdles, digital adoption barriers, stages of economic development, opaque points of market entry, language and cultural barriers, and so on, in each market. In a recent study by yStats[2], Asian eCommerce sales are projected to account for over a third of global B2C eCommerce revenues in 2013. In Singapore, there has been an explosion in the demand for digital goods, with revenues for the Singaporean online commerce market forecasted to reach S$4.4 billion by 2015[3]. As part of Asia Pacific Digital’s launch, the company has sponsored ultra-marathon runner Tom Denniss (http://www.tomsnextstep.com/ Next Digital (http://www.asiapacificdigital.com/ About Asia Pacific Digital (http://www.asiapacificdigital.com/ Asia Pacific Digital is powering digital commerce in China, South East Asia and Australasia through its Next Digital, dgm, Empowered, Jericho, SMART and Interface IT business units. Our brands specialise in three areas - Strategies and Solutions, Customer Acquisition and Customer Management. We're proudly independent and we're financially strong. With 750+ team members in eight countries throughout Asia Pacific, we serve the needs of more than 1,000 local, regional and global clients. Our mission is simple: to help our clients grow. For more information, visit: www.asiapacificdigital.com [1] yStats Research April 2013: http://www.researchandmarkets.com/ [2] yStats Research April 2013: http://www.researchandmarkets.com/ [3] PayPal research 2011: http://www.techinasia.com/ End
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