Interflora’s Time Frames Takes Gold at Chelsea

May 21, 2013 - PRLog -- Interflora’s landmark design exhibit at the RHS Chelsea Flower Show has been awarded a Gold medal, in recognition of the floral creativity and artistry displayed in its concept and construction.

‘Time Frames’ was created by a team of five of the UK’s most renowned florists: Janet Boast of Going Dutch in Nelson, Natalie Stanyer of Natalie’s Florist in Newcastle-under-Lyme, Morgan Nuth of Rushes Floral Designs in Hammersmith and Old Oak Floral Designers in Ealing, and Steve Betts, who owns Urban Design Flowers in Solihull together with former RHS Chelsea Flower Show Gold Medal winner and Creative Director of the exhibit, David Ragg of Lansdowne Florist in Bournemouth. In celebration of the show’s centenary year and Interflora’s 90th anniversary, the exhibit showcases floristry expertise over the past nine decades - to great effect.

Taking inspiration from art, fashion and pop culture from the 1920s to the present day, six individual ‘frames’ are decorated with thousands of flowers, creating a seamless passage through the decades and taking visitors on a visual journey through time.

The exhibit is Interflora’s third Chelsea Gold Medal winning design in recent years and demonstrates the exceptional skill and creativity of the florists involved. Creative Director David Ragg said, “This is the first time the five of us have worked together as a team and we are thrilled with the result.  We wanted the exhibit to be a real tribute to florists and how the world of floristry has changed and developed, as well as evoking memories of times gone by. By choosing flowers that are synonymous with each decade and teaming these with iconic images and design, we aimed to bring each decade to life.”

Rhys Hughes, President of Interflora, added: “Recognition by the RHS Chelsea Flower Show is a huge honour and reaffirms Interflora’s reputation for expertise and creativity. Each and every one of our florists around the country has the vision and skill to create something spectacular.”

Interflora is commemorating 100 years of the RHS Chelsea Flower Show with a new celebratory product to mark the occasion - the RHS Chelsea Centenary hand-tied. This striking bouquet is on sale now, priced at £34.99. £5.00 from every sale will be donated to the RHS’s Centenary Appeal, to help inspire today’s young people, and future generations, to love gardening.

Interflora can be seen in the Great Pavilion at The RHS Chelsea Flower Show until 25th May. The RHS Chelsea Centenary hand-tied can be ordered by calling 0844 453 5600.