Drop in Housing Sales Forcing Homeowners to Seek Out Profit-Making Alternatives

MONTREAL - May 15, 2013 - PRLog -- Montréal, QC - The recent slump in housing sales is prompting many owners to rent out residential properties that they have ­been unable to sell. Becoming a first-time landlord can be a daunting endeavor, full of risks and pitfalls for the uninitiated. Nikki Middlemiss, the owner of 4 ½— a business that assists Montreal renters in finding apartments— is now sharing her expertise with potential landlords as part of a new service designed to help owners looking to attract good tenants and maximize their property’s potential.

Middlemiss' extensive experience in the local rental market has given her insight into just how crucial gaining a competitive edge is for leasing a unit quickly. “Owners regularly ask me what they can do to make their property stand out. Make sure you understand the needs of renters in your neighbourhood” she advises. “You have to offer what they're looking for. For instance, if your building is downtown, including appliances is a 'must'." Middlemiss also underlines the importance of painting and cleaning thoroughly prior to a showing, something that seems basic, but that landlords often overlook.

Although important, caretaking is just one piece in the larger puzzle when it comes to renting efficiently and profitably. So Middlemiss is now undertaking on-site consultations to provide owners with suggestions for improving a property’s allure. “Sometimes the owner is so familiar with the unit that they're unable to see its flaws, many of which are easily remedied.” She also offers advice for pitching a property to prospective renters. "Advertising should be accurate, succinct, and illustrated with good photos. And always include the monthly rent in an ad. People think not including the rent will weed out those who aren't 'serious', but it has the opposite effect. Renters are likely to assume the place is unaffordable and move on without inquiring about it.”

4 ½ offers a full range of services to assist landlords in marketing their property, as well as search services for renters, including those relocating to Montreal. More information on the company is available at: http://fourandahalf.ca

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For interviews contact:

Nikki Middlemiss

4 ½: Montreal Apartment Search Assistance

514-660-8030

nikki@fourandahalf.ca