Queens Hyundai Provider, Millennium Hyundai, Comments on Comments on Bob Marley Inspired Commercial

Following an article about, Hyundai using an iconic Bob Marley tune in their new Hyundai Assurance commercial, Millennium Hyundai offers their comments on the new ad.
 
ELMONT, N.Y. - May 14, 2013 - PRLog -- On May 14, 2013, Millennium Hyundai commented on a USA Today article by Edna Gundersen, regarding Hyundai using iconic Bob Marley song, Three Little Birds remixed by son Stephen Marley, in their new Hyundai Assurance commercial.

According to the USA Today article (http://www.usatoday.com/story/life/music/2013/05/13/bob-marley-three-little-birds-remix-in-hyundai-ad/2153959/), “Reggae icon Bob Marley and Hyundai are the odd couple in a venture that's likely to drive sales for both.” The article states that Marley’s hit Three Little Birds, which was remixed by his son Stephen, is the theme song for Hyundai’s new Hyundai Assurance commercial which is all about safe and stress-free driving.

The article also mentions that the remixed song from the ad will be available for download on Hyundai’s Facebook page. The Three Little Birds remix will be included in the new Marley tribute album titled, Legend: Remixed, stated the article. According to the article, “Hyundai supported the creation of Making of Legend: Remixed, a short documentary about the new album that includes interviews with musical participants and the Marley family.”

Hyundai may have chosen the perfect musical figure for their commercial, at a marketing standpoint, since the article explains that Marley has the second highest social media following of any posthumous celebrity, reaching 42 million Facebook followers.

Morgan Buonaiuto, Business Development Manager at Queens Hyundai (http://www.millenniumhyundai.com/showroom/hyundai) Provider, Millennium Hyundai, offered her thoughts on the commercial and the decision to use a Marley song. “Hyundai has always been good at being creative with their ads, and I think the Assurance commercial proves that, said Buonaiuto. “Bob Marley is such a widely popular figure as it is. And the decision to use a remixed version by his son will spark the Marley fans interest and get them on Hyundai’s Facebook page to download the song.”

Millennium Hyundai (http://www.millenniumhyundai.com) is a Long Island Hyundai dealer that strives to give customers the best car buying experience they can get. You will never feel pressure from any of our sales associates to purchase any specific NY Hyundai vehicle. Our associates are here for you and tailor each visit to what you are looking for in a Hyundai.
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