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Follow on Google News | Marketing Does Not Have to be Hard, Says Direct Response Marketer, Offering 5 Ways to Increase LeadsEven in highly competitive markets, you can come out with great winning advertising campaigns by using the following five direct marketing tactics that few people use, Emmanuel claims: 1. Decide who you are going to target. Knowing exactly who you are advertising to will help you attract people most likely to buy from you or use your service. It can also save you wasting your advertising dollars on those not interested in what you have to offer. 2. Decide how you will contact them. Pick the medium that best fits your budget; this could be flyers or small classified ads in local newspapers which are usually cheaper or the more expensive options like radio and TV spots. Whichever you choose, make sure it’s where your targeted customers hang out. 3. Always do a test campaign. All marketing should be tested whether you are just starting out or have done a number of direct response marketing campaigns already. This is one of the lesser known and most ignored direct marketing tips. A test campaign helps minimize risk and improve profits. 4. Develop benchmarks. Work out how much your campaign is going to cost you, and then workout how many sales you need to make that money back. That is your breakeven point. Every sale you make above that is your profit. So now you have a target to aim for and you’ll know if you have a winning campaign or not. 5. Make sure your customers know they are valued. When reaching out to new customers or those who have bought from you before, a free gift for responding or placing an order can make a big difference between success and failure. This goodwill gesture need not be expensive but it can set you apart from your competitors, after all everyone loves receiving gifts. For more information on JMMZ Enterprises Ltd direct marketing and advertising consultancy starting at just $2997 for advertising delivered in one week, go to www.jmmzenterprisesltd.com. End
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