Van Heusen, India’s no.1 premium lifestyle brand today opened its 1st

INDORE, India - May 14, 2013 - PRLog -- VAN HEUSEN UNVEILS ITS 1st EXCLUSIVE STORE IN GWALIOR

Extending its presence in the north

Gwalior, 13thMay ’13: Van Heusen, India’s no.1 premium lifestyle brand today opened its 1st exclusive store at Hotel Shelter compound, Gwalior, making the brand more accessible to the discerning consumers of the city.

Spread across 1500 sq ft the storewill house the entire Van Heusen range with large & dedicated space for Van Heusen, VDOT, Van Heusen Woman & Van Heusen Sport.With such a wide range of options being available under single roof, the new store will truly become the trend destination for the fashion conscious consumers of Gwalior.

Commenting on the occasion of the opening, Mr. Bhopatkar said “We are happy to launch our first flagship store in Gwalior. We would like to dedicate this store to the fashionable & sophisticated citizens of Gwalior. We will be offering the finest merchandise from all our segments to satiate the needs of the smart and stylish consumers of this great city.”

The latest addition shows the importance of the Northern region in brand's distribution strategy, the region which has traditionally been the biggest market for Van Heusen. The brand has also been on an aggressive expansion spree and they aim to increase their presence by opening more stores and with focus shifting to non-metro markets. The story continues with the brand launching its latest flagship store in Gwalior which is definitely a milestone in the city’s fashion culture.

Store Address:

Van Heusen,

Site No 29/30,

Hotel Shelter Compound,

Gwalior.

About Van Heusen

Van Heusen is India’s No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category in India.  Over last 22 years of existence in India, Van Heusen has been making workplace more fashionable. Van Heusen has consistently been ahead of the curve in understanding the evolving fashion needs of Indian professionals and making it accessible to the Indian consumer.

For further information, contact:

Atul Malikram

atul@atulmalikram.in