Rob Rodriguez Hired For Northern California Territory Sales Manager For Boral TruExterior Trim

ROSWELL, Ga. - May 14, 2013 - PRLog -- Rob Rodriguez has been hired for Northern California Territory Sales Manager for the Boral TruExterior® Trim product line in the Northwest United States. Based in the Sacramento, CA area, Rodriguez will spearhead sales with the goal of increasing the marketshare of Boral TruExterior® Trim in the territory among dealers, builders, remodelers and architects. Formerly Western Regional Manager with Tiger Claw Hidden Fasteners, Rodriguez’s demonstrated sales knowledge and performance will be integral to his sales role covering Northern California.

“Rob has great experience working in the different steps of our channel which will prove highly valuable in developing and growing the Boral TruExterior® Trim product line in his market,” said Tom Zimmerman, Director of Sales and Marketing for Boral TruExterior® Trim.  “He also has extensive experience selling new categories of products in existing markets which is something very relevant to what he’ll be doing with Boral TruExterior® Trim.”
In his role, Rob Rodriguez is charged with increasing the market penetration and sales of Boral TruExterior® Trim, a game-changing product that has pioneered the new poly-ash category of the exterior trim market and is known for its sustainability, workability, durability, and high performance.  Rodriguez will lead sales efforts across the region, building upon his established success in growing dealer relationships. He will also increase awareness of the product’s benefits among builders, architects, and remodelers.

Prior to joining the Boral TruExterior® Trim sales team, Rob Rodriguez served as Outside Sales Representative for Western Woods, Inc. He has also worked as a Product Specialist for Orepac Building Products.

About Boral TruExterior® Trim:  Named one of the “101 Best New Products” by Professional Builder and Professional Remodeler magazines, Boral TruExterior® Trim is manufactured by Boral Composites Inc., which is headquartered in Roswell, GA and is a wholly owned subsidiary of Boral USA.  Boral Composites Inc. is a manufacturer of sustainable exterior building products, which reside in the poly-ash category.  

About Boral USA:
Headquartered in Roswell, Georgia, Boral USA is a leading manufacturer in the building material industry.  Boral USA’s subsidiaries include Boral Bricks: #1 manufacturer of brick in the United States, Boral Roofing: the nation’s leading manufacturer of clay and concrete roof tiles, manufacturer of Cultured Stone® #1 Brand of manufactured stone veneer, and Boral Material Technologies Inc: a leading marketer of coal combustion byproducts.