John Shotwell Joins Ocean Bridge Media Group as Creative Director

SANTA MONICA, Calif. - May 13, 2013 - PRLog -- Ocean Bridge Group, a media buying, direct response and consumer-marketing agency welcomes the flavor of Pepsi, genius of Bose and the ingenuity of Toyota’s advertising through newly acquired Creative Director John Shotwell.  Shotwell will lead the agency’s cross-platform accounts, overseeing creative for a number of clients.  He will be based in Santa Monica, CA.

“I am really happy to be joining the Ocean Bridge Group team,” states Shotwell. “There is a lot of excitement and momentum with OBG at the moment.  I am impressed with the level of partnership, loyalty and dedication OBG forges with their clients.”

“Our core has always been finding ways to reduce media costs for clients in order to achieve greater returns for their media investment.  We genuinely care about the brands we represent, so we want to ensure the message we are placing not only stimulates purchase intent, but also leaves a memorable impression behind to create a lasting footprint for the brand,” states Cary Herrman, Co-Founder and President of Ocean Bridge Group.  “John’s brilliance essentially levels the playing field for our clients against established category leaders from companies with deeper pockets like P&G, Ford and Apple,” Herrman continued.  

Shotwell joins Ocean Bridge Group with over 25 years experience.  He has a strong creative pedigree adding photographer and director to his list of professional achievements.  His leadership credentials are from leading prestigious accounts such as: Pepsi, Bose, IBM, Nokia, Staples, Volkswagen, Toyota and ESPN.

Ocean Bridge Group has previously been recognized with awards and praise for their attention to media planning and delivery, yet fell short in winning a creative award in 2007 when it took a shot at creative for a homeopathic flu remedy touting a talking baby’s first words.  “A lot of people recall the ad, but I’m the agency’s harshest critic.  Although sales response from the media and creative went through the roof, until we were able to deliver award-winning work, I wasn’t going to offer it any longer.  You either do it 100% or focus on what can be done at 100%, which has always been our media.  Now we’ve got both, and we’re ready to deliver,” conveyed Herrman.  

ABOUT OCEAN BRIDGE GROUP

Ocean Bridge Media Group was formed in 2003 and offers a full range of strategic and innovative media/marketing planning, research, consulting & buying services and is ranked highest among all leading agencies in independent studies.  Adding to that list are now creative services.  Using proprietary modeling and measurement tools, Ocean Bridge Group researches, plans and analyzes clients' media and marketing programs to optimize returns, receiving numerous awards from companies such as Viacom and Warner Bros. for its commitment to excellence and precision in execution.  Client experience ranges from CPGs in beauty, health care, cleaning, foods and beverages, to real estate, insurance, electronics, financial services and direct response.  For additional information about Ocean Bridge Group, contact Cary Herrman, president and cofounder at cherrman@oceanbridgegroup.com or visit www.oceanbridgegroup.com.