The Gervais Group Announces its Publication of the Top SEO Trends for the Second Half of 2013

ATLANTA - May 10, 2013 - PRLog -- The Gervais Group, a recognized leader in ecommerce and web development as well as the implementation and execution of SEO strategies, is pleased to announce the publication of its assessment of the top trends for the second half of 2013. Titled “Two 2013 SEO Trends: Why Successful Campaigns Have to be More ‘Old School’ than Ever”, the timely forecast comes at a time when businesses are trying to keep up with the rapidly changing SEO environment as search engines continue to evolve the methodologies used in the algorithms that rank websites on their results pages.

Simultaneously, mobile/social media platforms are adding another level of dynamism as internet activities such as search, communication, and shopping migrate to smartphones and tablets. For many businesses, the changes in the SEO landscape combined with those in the world of mobile/social media are occurring at such a rapid pace that initiatives which were thought to be up to date and adaptable to evolutionary processes have become obsolete.

Since its founding in 2001, the Gervais Group has implemented result-oriented and cost-effective strategies in SEO, ecommerce and web development for businesses of all types and sizes. The company stays in close touch with the evolutionary processes occurring on the web so that on-site and off-site initiatives can be integrated to maximize emerging opportunities for growing targeted traffic, providing high value content, and increasing conversions.

In this dynamic environment, the process of innovation and destruction is alive and well as exemplified by the rise of smartphones and tablets at the expense of PCs and laptops. In this process, companies that were once thought of as technology leaders are constantly replaced by younger and more agile companies that are at the leading edge of next-generation innovations. There are certain changes, however, that have circled back to the principles that were firmly in place over half a decade ago and are now being highlighted again by television shows such as “Mad Men”. It is these changes that are discussed in, “Two 2013 SEO Trends: Why Successful Campaigns Have to be More ‘Old School’ than Ever”.

“Marketing on the web is evolving so fast that keeping up with the changes can be a daunting task, especially for business owners who are already multitasking to a high degree”, said Jason Gervais, Senior Project Manager of the Gervais Group. He added, “While many of these changes can be highly technical, our team at Gervais Group is excited to see basic business principles, such as prioritizing high quality content while taking the opportunity to participate in a revolutionary medium, come to the forefront of SEO”.

The Gervais Group, located in Atlanta, Ga., specializes in delivering internet marketing, ecommerce development, web design, brand building, and reputation management solutions to businesses of all sizes across the full spectrum of industry.

Gervais Group is a full service web marketing company committed to the success of each of its clients. To that end, we work as your strategic partner, starting with a complete understanding of your business model, your products and/or services, your existing competition, and your ultimate goals.  Unlike many IT consulting firms and website developers we do not disappear after our initial work is completed. As your ongoing strategic partner, we’ll constantly create and implement innovative solutions to provide a solid return on your investment with us and to keep you well ahead of your competition.

Gervais Group defines its success using only one measure; reaching the online marketing objectives of each and every client. We start by learning everything we can about your business and those of your competition. Then, using a wide array of proven online techniques, we deliver customized solutions focused on getting multiple listings for your website to the front of the search engine results pages. Gervais Group specializes in reaching online objectives for a broad spectrum of verticals.

After the initial phase of getting established on the search engines, Gervais Group, continues to deliver results with specialized SEO campaigns for competitive industry keywords, new product launches, promotions, and more. Gervais Group has a proven approach to Internet marketing to help clients dramatically improve online business performance through SEO, SEM, advertising, and improved conversions and lead acquisitions.

To see how Gervais Group can help you reach your online objectives, call (800) 381-9358 for a free consultation. For more information, visit http://www.gervaisgroupllc.com/