Turkish Airlines approaches to Sports Sponsorships in ground breaking way with “Eye of The Fan”

GURGAON, India - May 10, 2013 - PRLog -- “Europe's Best Airline”* Turkish Airlines is also the title sponsor for Euroleague. Following the popularity of the basketball at last year’s Olympics, the Turkish Airlines Euroleague Final Four will be held in London’s O2 Arena between May 10 – 12. As the Champions League in football, the Final Four will crown this year’s best basketball team in Europe.  

Serving more than 200 destinations worldwide, Turkish Airlines' online community consists of multitudinous users from all over the world. “Eye of The Fan” was created to make a great basketball content available to all of the fans. Basketball fans will get an exclusive behind the scenes view of one of the biggest sporting spectacles in Europe as the Turkish Airlines Euroleague finals hits London. Fans all around the world will have a chance to get involved in the excitement around the big weekend with the “Up Team”, a special team that will carry tweets right into the O2 Arena during the tournament.  

“Eye of the Fan” will be reaching places where cameras normally can’t or won’t go to offer fans and the media an exclusive behind the scenes view. It is one man with a camera strapped to his head who offers the action’s view through the eyes of a basketball fanatic to the spectators.

Available for media to republish, the footage will be going live during the event and will be updated constantly on The Eye of the Fan website: www.theeyeofthefan.com (../Local%20Settings/Temporary%20Internet%20Files/Content....)

For more information about the availability of footage, please follow @eyeofthefan (http://www.twitter.com/eyeofthefan) on Twitter.

As a taster of what to expect, you can see videos from last year’s event in Istanbul here: http://www.youtube.com/watch?v=-_CQTXkkYmo



Please find the teaser video of Eye of the Fan 2013 via the link below:

http://www.youtube.com/watch?v=605rQzYBgoI

* Skytrax rating in 2011 & 2012

Turkish Airlines, Inc.
Media Relations

About Turkish Airlines:

Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline with a fleet of 218 aircraft (passenger and cargo) flying to 223 cities around the world, comprised of  36 domestic and 187 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several “Passengers Choice Awards” from the consumer  ranking group, Skytrax. Based on 2011 and 2012 results, Turkish Airlines has been chosen as the winner of “Best Airline Europe”, “Best Premium Economy Seats” for its Comfort Class seats and “Best Airline Southern Europe”. It has also received awards for its catering and holds a coveted 4-star designation, putting the airline in a small group of top quality carriers. Turkish Airlines was also given the Skytrax designation of “World’s Best Economy Class On-board Catering” in 2010, and Skyscanner’s “Best On-board Food 2011”. Long haul Business Class passengers also enjoy the Flying Chef service on-board.

About Star Alliance:

The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, AviancaTaca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines ,Singapore Airlines, South African Airways, SWISS, TAM Airlines, TAP Portugal, Turkish Airlines, THAI, United and US Airways. EVA Air have been announced as future members. Overall, the Star Alliance network offers more than 21,900 daily flights to 1,329 airports in 194 countries.

Bu E-mail mesaji ve ekleri,isimleri yazili alicilar disindaki kisilere aciklanmamasi,dagitilmamasi ve iletilmemesi gereken kisiye ozel ve gizli bilgiler icerebilir.Mesajin muhatabi degilseniz lutfen gonderici ile irtibat kurunuz,mesaj ve eklerini siliniz.E-mail sistemlerinin tasidigi guvenlik risklerinden dolayi,mesajlarin gizlilikleri ve butunlukleri bozulabilir,mesaj virus icerebilir.Bilinen viruslere karsi kontrolleri yapilmis olarak yollanan mesajin sisteminizde yaratabilecegi olasi zararlardan Sirketimiz (T.H.Y. A.O) sorumlu tutulamaz.
This email and its attachments may contain private and confidential information intended for the use of the addressee only,which should not be announced,copied or forwarded.If you are not the intended recipient,please contact the sender,delete the message and its attachments.Due to security risks of email systems,the confidentiality and integrity of the message may be damaged,the message may contain viruses.This message is scanned for known viruses and our Company (Turkish Airlines Inc.) will not be liable for possible system damages caused by the message.