Mad Over Donuts partners with Go Goa Gone!

NEW DELHI - May 9, 2013 - PRLog -- Singaporean gourmet donut brand Mad Over Donuts has announced its association with Bollywood Film – Go Goa Gone. This is the first time Mad Over Donuts will be associating itself with a Film. Scheduled to release on the 10th May 2013, the film is pegged at being India's first Zom-com. The film features Saif Ali Khan, Kunal Khemu and Vir Das amongst others and is being produced by Illuminati Films and Eros International , directed by Raj Nidimoru & Krishna DK.

Announcing this association, Mr. Tarak Bhattacharya – COO, Mad Over Donuts stated, “Mad Over Donuts is India's 1st gourmet donut brand known for its vibrant and youthful customer connect. On the other hand Go Go Gone is India's 1st zom-com based on youth, friendship and fun. Both Mad Over Donuts and Go Goa Gone share the same target group and thus associating with this movie seemed like a perfect fit. Its our 1st film association and as a Brand we are willing to explore this platform in future as well.”

Bottomline Media Pvt Ltd , the agency that was the behind the  association , Tanaaz Bhatia – CEO/Founder states " Creating the Zoombie Keel-er donut was a fun process. Go Goa Gone and Mad Over Donuts are all about innovation and creating new spaces in their own field. Marrying the two , just made it a perfect fit for us to come up with the association , which has never been attempted before"

"It's a cool association.. Both are fun brands! Ours is a mad, wacky film and they are Mad Over Donuts." says the director-duo, Raj & DK. "In fact in the last couple of years, we've got into the habit of taking their dozen pack to parties."

With key attributes like fun and craziness, Mad Over Donuts discovered an apt association with this film that seeks an audience with the vibrant and dynamic youth. With this association, Mad Over Donuts intends to establish a strong connect with its target audience.

Mad Over Donuts has also introduced a donut named 'Zombie Keel-er' created specially for this film. Dipped in white chocolate, this donut is topped with bloody red jelly and dark blueberry compote. The 'Zombie Keel-er' Donut will be available in stores from the 1st of May 2013 and will be priced at Rs. 55/- per donut.

About Mad Over Donuts - Mad Over Donuts, a Singaporean gourmet donut brand has created a niche for itself in the F&B segment being the first concept of its kind to enter India. It’s vibrant & youthful customer friendly experience has found a strong connect with its target audience and the brand has evolved into a lifestyle choice for many, especially with the eggless gourmet donut offering. Mad Over Donuts caters to guests with an array of scrumptious Donuts and freshly brewed Coffees.  

The company already has more than 46 stores all over India in a short span of 5 years, with expansion plans of more than double store count by the end of 2013. The company has a unique donut theatre concept, the first of its kind in India. The stores, present dominantly in malls, airports and high streets, are specially designed to showcase the donut-making process and provide a multi-sensory experience for customers. Mad Over Donuts eggless donut recipe has been developed by a team of world renowned F&B specialists. The stores have glass viewing areas that allow customers to watch the entire preparation process, from dough to donuts, an exciting proposition for both young and old.

The brand has gained a huge fan base by offering a superior product, friendly service in a quick service format with a fun and vibrant environment.

With over 499k + fans over Facebook and millions of donut lovers in the country, Mad Over Donuts currently has a strong foothold in cities like New Delhi & NCR, Mumbai, Pune and Bengaluru.