New company in senior living industry arms operators with first-ever playbook to increase profit.

BOSTON - May 8, 2013 - PRLog -- Senior Living Net Operating Impact™ debuts today at the Assisted Living Federation of America [ALFA] 2013 conference and expo giving operators and investors a new resource for bottom line results.  The company’s vision and strategy hones in on the typically undervalued hourly worker, repositioning the front line workforce as the new driver of profit margin and organizational effectiveness.  Initial offerings provide communities with instant resources for creating a culture with measurable upside in net operating income by leveraging the direct interactions front line workers have and instilling rigor in hiring the right fit.  By converting the mindset that labor is the biggest expense in the industry to the biggest source of revenue and expense control, Senior Living NOI has transformed operating basics.

Companies with high levels of employee engagement improved 19.2 per cent in operating income while companies with low levels of employee engagement declined 32.7 percent over the study period. (Source: The ISR Employee Engagement Report. Towers Perrin-ISR).  “We are taking employee engagement to a new level by having workers understand how the operation actually functions, why it matters to them, and how better business results are a win-win for everyone, including themselves.  If we step back and think about it with a fresh perspective, the front line has 90% or more of the interactions with our customers and they control invaluable customer information.” says Jill Turley Haselman, the company’s founder and industry veteran.

The company is the first-ever industry solution that focuses on helping assisted living communities improve their net operating income by transforming front-line employees to think and act like business owners and by instilling a culture of operational excellence at all levels of senior living organizations.  “We recently reached 106% occupancy and it's because people are knocking down our door to receive the type of family atmosphere and quality care only we can give because our front line understand the whole business vs. just their job.  We had to change the way we thought about our daily operation and how we leverage the power of the people who touch the residents and know them most”, states Jamie Mathews, an Executive Director in Massachusetts.

Founded in 2013 by industry thought leader, Jill Turley Haselman, Senior Living Net Operating Impact’s™ vision is to reposition undervalued front line workers into highly valuable resources that drive business results.   The company offers its trademarked product, The Net Operating Impact Playbook™ – a subscription-based resource that allows Executive Directors and operational leaders to engage with their front-line employees and empower them to fully understand how their actions, behaviors and resident interactions impact the bottom line.  A series of supervisory seminars and a proprietary pre-hire assessment for front line recruiting complete the product suite for 2013.  http://www.seniorlivingnoi.com is privately held and headquartered on the south shore of Boston, MA area.

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