Grey Matter Marketing Launches Industry-wide Medical Technology Digital Marketing Survey

SANTA BARBARA, Calif. - May 8, 2013 - PRLog -- Santa Barbara, Calif. (May 9, 2013) -- Medical technology firms are increasingly integrating social media/digital strategies into their sales and marketing and product development business strategies. To better understand how the medical technology industry is addressing and utilizing social media, while navigating the regulatory challenges, Grey Matter Marketing, a full-service medical technology-focused marketing agency, is rolling out a digital marketing survey designed to poll medical technology marketing/sales executives about how they are leveraging the potential of social media to engage and learn from patients and professionals, as well as how to develop a compliant yet results-driven social media program. Grey Matter Marketing will cull the survey results into an industry guide designed specifically for medical technology marketing professionals.  

The 10-minute survey closes on May 15, 2013 and can be accessed at, https://www.surveymonkey.com/s/SN5B9HR.

According to Holley Malia, President & CEO of Grey Matter Marketing, “The survey results will help medical technology professionals better understand how their company compares to others when it comes to aligning digital marketing strategies with strategic business goals. The outcome will also provide the supporting evidence needed to recommended specific digital marketing strategies to colleagues.”

“The medical technology industry is poised to further embrace and exploit digital marketing,” added Valerie Barro, Adjunct Marketing Professor in the department of Finance, International Business and Marketing, Santa Barbara City College, and principal architect of the survey. “Medical technology firms are making strides to leverage online media as a cost-effective marketing engagement tool and a channel to identify perceptions of their products and brands in the marketplace. Our survey is designed, in part, to investigate how med tech firms perceive the influence of digital marketing with such factors as persuading patients in treatment selection."

To thank participants for their time, those who complete the survey will receive:

- First access to the full survey results;

- The 10+ page industry guide “Digital Marketing Strategies for Medical Technology Companies;”

- The opportunity to be publicly quoted in, or submit a case study to, the final report.

“Survey participants interested in learning more about digital marketing as it relates to medical technology companies – including the latest trends, ROI, and how to sell-in digital marketing to the management team – can also request a risk-free digital marketing briefing,” said Ms. Malia.  “Contact us (http://www.greymattermarketing.com/contact-us) with the subject ‘Digital Survey’ to set up a phone consultation.”

“Grey Matter Marketing knows that industry leaders need to stay on top of the latest trends and best practices, and we want to help. Be the first to know important digital marketing strategies for medical technology companies by participating in our survey,” said Ms. Malia.

About Grey Matter Marketing

Grey Matter Marketing is an award-winning, full-service healthcare marketing agency based in Santa Barbara, California working with innovation-focused companies and VC firms to build their brand story. We move products and services across specialties, around the globe, and firmly into industry standards. We bring clarity to the intricate issues facing the healthcare market to deliver solutions that enable company brands to build strong connections with providers and patients.