TechBiz Connection Forum to Address Social, Local and Mobile Marketing Tools for Business

IRVINE, Calif. - May 8, 2013 - PRLog -- TechBiz Connection will sponsor an interactive and informative panel discussion with a panel of social, local and mobile marketing experts who will address the latest and most effective SoLoMo tools on Wednesday, May 15, 2013 from 6:00 to 9:00 PM at the law offices of Knobbe, Martens, Olson & Bear in Irvine.

According to Jack Bicer, TechBiz Connection president, local businesses may be getting tired of hearing they have to use social media, mobile and local advertising. “Some question if it is all just a waste of time or hope there’s a breakthrough waiting to be leveraged,” Bicer said, “which is why attendees at our forum will hear from real-world experts who specialize in using these tools to grow brand awareness and businesses.”

Topics to be covered include:

Real life examples of how companies successfully used these new tools to their advantage
How to define ROI for these new tools
Lessons learned and how to avoid the pitfalls
What is coming up that must be prepared for now.

The panel moderator will be Sven Johnston, senior vice president for business development with GigaSavvy, an online marketing company with a core focus on SEO (Search Engine Optimization), Social Media Marketing and Web Design & Development. He has 15+ years’ experience in international business development and has a passion for building long-term strategic partnerships. Mr. Johnston has worked for Fortune 500 companies all the way down to small entrepreneurial businesses. No stranger to complex challenges, he thrives on linking businesses to success. He has a passion for taking on projects that seem impossible. Mr. Johnston is a LinkedIn power user (4000+ connections) and has taught over 2000 people the power of using LinkedIn. He is also the founder of a LinkedIn group with over 7000 members called We Are Orange County!™

Panelist Thumbnail Bios
·         Carey Ransom, vice president, ReachLocal  has been involved as a CEO, co-founder, founder and senior executive in seven companies in eight years in Orange County, with well over $100 million in venture capital raised among them, and both successes and failures. He believes in the founder attitude - a commitment, ownership and passion that drives him whether he starts or joins a company. Most recently he led and sold RealPractice, funded by Miramar Venture Partners and Rustic Canyon Partners, to ReachLocal, after joining the company in 2009 as CEO to find the next phase of growth opportunity for it. Mr. Ransom is a Midwest transplant to Southern California, and attributes much of his success and attitude to his background in his family's 140 year old retail business.

Hank Mondaca, vice president Western Region, Sonic Mobile is a mobile solutions specialist. He provides mobile education and consulting services to marketing professionals, SMB owners and entrepreneurs. As an advocate for smart, effective mobile marketing channels, Mr. Mondaca leads workshops and speaks about how to grow businesses with mobile marketing techniques. An entrepreneur in the marketing and advertising industry for 18 years, he has vast experience in not only the technological aspect of mobile marketing, but also the ability of how to apply this medium to maximize marketing results. His unique online presence and his ability to educate business professionals in the mobile realm have earned him the nickname "The Mobile Marketer".

Anne Hogan currently works for GigaSavvy as a social media specialist. She is a self-proclaimed social media addict who is passionate about helping brands cultivate and engage their online communities. She has experience working with both nonprofits and for-profit companies and her areas of expertise include engagement, social media marketing, analytics and reporting, content strategy, and crisis management. Ms. Hogan also volunteers with animal welfare organizations such as The Humane Society of the United States and The Whaleman Foundation.

The TBC Forum’s discussion and subsequent question-and-answer session is sponsored by Daly-Swartz Public Relations (http://www.dsprel.com); Haynes and Boone LLP (http://www.haynesboone.com); Septium Corp.(http://www.septium.com); Smith Micro (http://www.smithmicro.com); and Knobbe Martens, Olson & Bear (http://www.kmob.com).

Admission to the TechBiz Connection event is $20 prepaid and $40 at the door. For further information and RSVP, visit http://www.techbizconnection.org or e-mail president@techbizconnection.org.

TechBiz Connection (http://www.techbizconnection.org) was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.

Contact:

Daly-Swartz PR for TechBiz Connection

Jeffrey Swartz, 949-470-0075

jeffreyswartz@dsprel.com