Don’t Let Your Marketing Needs Squash Your Ability To Deliver

LAKEWOOD, Colo. - May 7, 2013 - PRLog -- Whether you are a large company or a small business, matching your marketing needs with available resources is challenging; but it doesn't have to be a choice between your in-house team or hiring outside contractors. It’s all about finding the right balance, and Spider Trainers illustrates how to find that balance in their new white paper, When Marketing Becomes the 800 lb. Gorilla. Click here for your free copy: http://www.spidertrainers.com/campaigns/800-lb-gorilla/pr/

According to a Harvard Business Review article, 53% of surveyed marketing executives plan to use external resources to help with their marketing. Determining what, when, and how much you should consider for outside help means a close inspection of a number of factors — company size, cost of outsourcing, available internal skill set, tacit industry knowledge, and the talent available beyond the front door. This white paper dispels the myths and highlights the advantages.

“Contracting all or a part of a company’s marketing can build a partnership that actually strengthens and supports internal marketing departments,” said Cyndie Shaffstall, founder of Spider Trainers. “If it’s managed well, it’s not a competition. Rather, it’s the sharing of ideas that capitalize on the depth of knowledge about a company or product that exists within an in-house team.”

This white paper illustrates the many benefits of using outside marketing and creative services to tame your 800 lb. marketing gorilla including budget advantages and how outsourcing can help reduce costs, enhance existing creative departments, and lift morale of the in-house team. Click here for your free copy: http://www.spidertrainers.com/campaigns/800-lb-gorilla/pr/

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About Spider Trainers

Spider Trainers provides creative services to marketing departments of 0 to 100. We are a network of more than 80 experts in email development, web development, graphic design, ad creation, multimedia creation, social media postings, search-engine optimization, writing, editing, and analytics. Founded in 2009, Spider Trainers (http://www.spidertrainers.com) is a DBA of C Shaffstall & Son, LLC, and based in Denver, CO. The company touts more than 30 years’ experience on their principal team specializing in marketing, promotion, press relations, and SEO disciplines.