AND1 has been an integral brand in the growth and development of street basketball for 20 years. Its events have featured some of the playground’s greatest legends, many of whom have gone on to play professionally in the NBA and around the world. Their events have been seen by hundreds of thousands of fans in arenas on five continents, have sold more than 20 million DVDs, and aired on ESPN for years and seen by millions and inspired basketball players worldwide.
"We are very proud to partner with IMG to create this amazing event,” said Maurice Levy, Marketing Director for AND1. "In addition to our iconic apparel and footwear collections, AND1 is all about our events which highlight the finesse and mastery of the game of basketball. We’re looking forward to using this new concept as a signature element in the next step of our exciting story.”
AND1 basketball events combine a love of music with some of the greatest individual freelance basketball talent from around the world, playing together with creativity and style, building legendary reputations for its stars in the worlds of both urban contemporary and hoops culture. The basketball apparel line and the events will now form the cohesive AND1 branding and marketing platform; the very same platform upon which the brand was originally launched and where it enjoyed its biggest success.
“AND1 is known for its credibility and its creativity, and we are excited to help expand what is the engine behind much of that energy – signature AND1 Streetball events,” said Jordan Harris of IMG. “We are looking forward to a long-term and truly global relationship with our new partner.”
Further details will be announced in the coming weeks.
Launched in 1993 in Philadelphia, and now re-organized and headquartered in New York, AND1 has been a shoe and apparel brand that has celebrated and championed grassroots basketball culture. The mission remains the same as it always has been, to focus on those who are passionate about basketball and use the game as a metaphor success in everything they set out to do in life. The celebration of hard work, freedom of expression and dedication to excellence is reflected in the unique and iconic product that the brand has and will continue to create for both the dedicated player and the casual competitor. For more details on the brand vision and programs visit http://www.and1.com and follow AND1 on Twitter @And1basketball
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil and India; IMG Media; IMG Events and Federations;
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